Robert Sawatzky
Sep 18, 2019

The gameplan for football brands: more China, India, women and tech

Leaders from FIFA, La Liga and Arsenal FC discuss their plans for Asia domination.

L-R: Philippe Le Floc’h (FIFA), Javier Tebas Medrano (La Liga), Vinai Venkatesham (Arsenal FC)

One by one they took to the pitch. The business bosses of FIFA, La Liga and Arsenal FC standing not on grass but on stage at Singapore’s All That Matters conference yesterday, making their cases that Asia indeed matters to the future success of the sport and their businesses.

“We definitely want to go to the big markets in China,” FIFA chief commercial officer Philippe Le Floc’h declared, noting the considerable investments Chinese brands...

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