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Qatar lessons: advertisers urged to avoid mentioning host nation in World Cup campaigns
The festive football season will throw up enough challenges for brands in terms of media planning and creative, but the white elephant in the room that has many marketing executives cautious is where the event is being held – Qatar.
Qatar faces up to World Cup comms challenges
It’s an event that has been 12 years in the making and come November, Qatar will host the FIFA World Cup – marking the first time the tournament has been held in the Middle East.
Why brands should tap into Asia’s growing football fanbase
Football appetite is surging regionally as a welcome distraction from COVID-19, giving brands the chance to align with this hugely positive social currency.
Manchester United hunts first creative director
UK's biggest football club wants someone with a decade's experience working in agencies.
Arsenal hits the pitch with brands in Asia
EXCLUSIVE: Arsenal FC managing director Vinai Venkatesham speaks to Campaign Asia about engaging with Asia's massive fan base and the brands that also want to play ball.
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