As experts in building brands, marketers need to play a role in getting people to believe in women's sport - not just watch it.
The campaign by Jung von Matt Sports looks at the roots of organised women's football and is backed by World Cup on-site activations.
Incumbent FCB Inferno is repitching.
The festive football season will throw up enough challenges for brands in terms of media planning and creative, but the white elephant in the room that has many marketing executives cautious is where the event is being held – Qatar.
It’s an event that has been 12 years in the making and come November, Qatar will host the FIFA World Cup – marking the first time the tournament has been held in the Middle East.
Football appetite is surging regionally as a welcome distraction from COVID-19, giving brands the chance to align with this hugely positive social currency.
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