It’s an event that has been 12 years in the making and come November, Qatar will host the FIFA World Cup – marking the first time the tournament has been held in the Middle East.
Football appetite is surging regionally as a welcome distraction from COVID-19, giving brands the chance to align with this hugely positive social currency.
UK's biggest football club wants someone with a decade's experience working in agencies.
EXCLUSIVE: Arsenal FC managing director Vinai Venkatesham speaks to Campaign Asia about engaging with Asia's massive fan base and the brands that also want to play ball.
Leaders from FIFA, La Liga and Arsenal FC discuss their plans for Asia domination.
Public found the ads involving and emotional but weren't sure which brands they were for.
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