soccer

Dec 11, 2022

Premier League kicks off creative account review

Incumbent FCB Inferno is repitching.

Nov 15, 2022

Qatar lessons: advertisers urged to avoid mentioning host nation in World Cup campaigns

The festive football season will throw up enough challenges for brands in terms of media planning and creative, but the white elephant in the room that has many marketing executives cautious is where the event is being held – Qatar.

Jul 21, 2022

Qatar faces up to World Cup comms challenges

It’s an event that has been 12 years in the making and come November, Qatar will host the FIFA World Cup – marking the first time the tournament has been held in the Middle East.

Jul 15, 2020

Why brands should tap into Asia’s growing football fanbase

Football appetite is surging regionally as a welcome distraction from COVID-19, giving brands the chance to align with this hugely positive social currency.

Jan 14, 2020

Manchester United hunts first creative director

UK's biggest football club wants someone with a decade's experience working in agencies.

Oct 16, 2019

Arsenal hits the pitch with brands in Asia

EXCLUSIVE: Arsenal FC managing director Vinai Venkatesham speaks to Campaign Asia about engaging with Asia's massive fan base and the brands that also want to play ball.