soccer

Jan 14, 2020

Manchester United hunts first creative director

UK's biggest football club wants someone with a decade's experience working in agencies.

Oct 16, 2019

Arsenal hits the pitch with brands in Asia

EXCLUSIVE: Arsenal FC managing director Vinai Venkatesham speaks to Campaign Asia about engaging with Asia's massive fan base and the brands that also want to play ball.

Sep 18, 2019

The gameplan for football brands: more China, India, women and tech

Leaders from FIFA, La Liga and Arsenal FC discuss their plans for Asia domination.

Jul 1, 2019

Women's World Cup spots score terribly on branding and sales measures

Public found the ads involving and emotional but weren't sure which brands they were for.

Jul 19, 2018

Bend it like the Chinese players

Nike's 'Dare to Become' campaign shows a glimpse of the future when China becomes the football superpower.

Jul 9, 2018

Countries' athletic talent has brand impact well beyond stadium

Y&R's Best Countries data shows correlation between winning World Cup and brand strength.