Faaez Samadi
Dec 7, 2018

The 5 biggest brand fails of 2018

Have your best facepalm at the ready, as we continue our year-end review.

2018 IN REVIEW Throughout December we're looking back at the year in APAC marketing, advertising and communicationslisticle-style.

Today, we gleefully present the year's biggest brand fails.

1. Dolce. Gabbana. China.

Type the three words above into your search engine and watch aghast at the complete clusterbeep that is this ongoing brand disaster. To summarise this mess neatly will be tricky, but here goes Dolce...

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