Online advertising contributed a fifth of 2018 total revenue of 312.7 billion yuan (US$46.7 billion), which rose 32%.
Campaign Asia-Pacific presents its 16th annual assessment, evaluating 43 APAC agency networks based on their 2018 business performance, innovation, creative output, awards, staff development, diversity and leadership.
Latest report highlights greater use of machine learning to tackle bad ads, and introducing new ad policies to combat misinformation.
Publicis Groupe and WPP led the charge in 2018.
SAY CAGENCY AGAIN I dare you! I double dare you!
Have your best facepalm at the ready, as we continue our year-end review.
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