Agreement may last only six months but Omnicom agencies stand to gain from priority access to data and insights.
Platform wants brands to build permanent archives to which users can keeping coming back.
Credit Suisse report says industry will grow by 1% after pandemic.
Interpublic agency confirms it has made redundancies amid coronavirus crisis.
"This a first for Twitter!", the company says in a move that could mean less reliance on ad revenue.
Watch VMLY&R's Gracie Page explain why Apple's upcoming tool was the key takeaway for marketers from the tech giant's annual developer conference.
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