Omar Oakes

Feb 16, 2021

How tech giants slashed adspend by $1 billion ...

Three of the so-called FAANG companies saw their advertising expenses drop for the first time in a decade in 2020.

Feb 9, 2021

Wavemaker lifts veil on AI media planner Maximize

The WPP agency says Maximize can run 100 million media plans at the click of a button and then 'optimise it to death'.

Feb 2, 2021

WPP and TikTok partner on brand safety and ad ...

TikTok has been working to improve its brand safety after recent incidents and concerns from major media-buying networks.

Feb 1, 2021

AnalogFolk invests in global production company

Untold Fable will be run and minority-owned by Kate Tancred.

Jan 28, 2021

VW appoints agency after lengthy digital pitch

Tribal, the 20-year incumbent, successfully repitched.

Jan 14, 2021

Dentsu confirms iProspect will swallow Vizeum in ...

iProspect global president Amanda Morrissey insists that she wants iProspect to retain Vizeum's challenger spirit within new 'performance-driven brand-building' agency offer.