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Global new-business revenue increases by 7.5%: R3
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4 hours ago

Global new-business revenue increases by 7.5%: R3

Publicis Groupe and WPP led the charge in 2018.

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MediaCom and Publicis Groupe top Recma new-business rankings
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Jan 17, 2019

MediaCom and Publicis Groupe top Recma new-business ...

Performance mainly down to Mars and Adidas wins for MediaCom and $2 billion GSK account for Publicis.

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CES: Are agencies still going there for inspiration?
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Jan 11, 2019

CES: Are agencies still going there for inspiration?

Agencies have descended on CES to find out how the latest tech innovations will impact advertising, but how much does networking with clients get in the way?

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How AI helped Unilever discover 'breakfast for dessert'
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Jan 10, 2019

How AI helped Unilever discover 'breakfast for dessert'

The FCMG giant's global head of insight has co-written a book on AI in marketing. But what has Unilever learned and how is it keeping up with the pace of change in tech?

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TAG-certified digital channels see less than 1% ad fraud
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Jan 9, 2019

TAG-certified digital channels see less than 1% ad ...

Fraud rates declined from industry average of 8.99% to 0.53%, according to research.

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Microsoft expands ad sales relationship with Verizon
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Jan 9, 2019

Microsoft expands ad sales relationship with Verizon

Companies deepen 10-year deal amid speculation that Microsoft could make surprise return to advertising.

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