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WPP returns to sales growth as Read pledges to tackle 'underperforming operations'
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Sep 5, 2018

WPP returns to sales growth as Read pledges to ...

New CEO commits to spending more and making structural changes to drive growth.

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Coca-Cola buys $5.1 billion Costa for 'strong coffee platform'
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Sep 3, 2018

Coca-Cola buys $5.1 billion Costa for 'strong ...

Coca-Cola is buying high-street coffee chain Costa in a $5.1bn (£3.9bn) deal as it moves into the hot drinks market for the first time and eyes an expansion of the brand globally.

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Publicis Groupe expands country model to eight key markets
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Jul 12, 2018

Publicis Groupe expands country model to eight key ...

Publicis Groupe has expanded its "country model" to eight key global markets and APAC chief Loris Nold will now oversee the Middle East and Africa as well as Asia-Pacific.

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Baileys picks VML as global digital agency
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May 25, 2018

Baileys picks VML as global digital agency

Mother previously handled some digital work for Baileys but VML is its first global digital agency-of-record appointment.

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How brands crashed the Royal Wedding
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May 21, 2018

How brands crashed the Royal Wedding

There was no shortage of hoopla this weekend over His Royal Highness Prince Harry of Wales getting hitched to American actress Meghan Markle. Campaign takes a closer look brands that couldn't resist getting regal.

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GSK reviews global media
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May 8, 2018

GSK reviews global media

Pharma giant GlaxoSmithKline has reportedly launched a review of its US $1.8 billion global media agency arrangements, putting MediaCom and PHD on alert.

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