Three of the so-called FAANG companies saw their advertising expenses drop for the first time in a decade in 2020.
The WPP agency says Maximize can run 100 million media plans at the click of a button and then 'optimise it to death'.
TikTok has been working to improve its brand safety after recent incidents and concerns from major media-buying networks.
Untold Fable will be run and minority-owned by Kate Tancred.
Tribal, the 20-year incumbent, successfully repitched.
iProspect global president Amanda Morrissey insists that she wants iProspect to retain Vizeum's challenger spirit within new 'performance-driven brand-building' agency offer.
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