Faaez Samadi
Mar 14, 2019

Google removes 2.3 billion bad ads in 2018

Latest report highlights greater use of machine learning to tackle bad ads, and introducing new ad policies to combat misinformation.

Google today released its latest so-called bad ads report’, in which it highlighted that 2.3 billion ads were taken down across all its products, including YouTube, in 2018.

In addition, 734,000 publishers and app developers were booted from Google’s ad network, and advances in machine-learning technology meant the company could take more granular action to remove ads from nearly 28 million web pages found to violate its publisher policies.

The global...

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