Omar Oakes
Jan 23, 2019

Global new-business revenue increases by 7.5%: R3

Publicis Groupe and WPP led the charge in 2018.

Global new business revenue grew by 7.5% in 2018, according to a recent report by independent consulting firm R3.

Based on their analysis of 7,000 agency new business wins, global new business revenue increased from $2.9 billion in 2017 to $3.1 billion in 2018.

The growth is attributed to agency business being put into review.

See the...

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