Staff Reporters
Oct 11, 2022

APAC New Business League: August 2022 report

Wavemaker, Havas, and Publicis Media are among agencies that make strides in R3's latest tally of APAC new business.

APAC New Business League: August 2022 report

CREATIVE AGENCY PERFORMANCE LEAGUE

RANK THIS MONTH RANK  LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE
 (US$m)      
RECENT LOSSES ESTIMATED OVERALL YTD REVENUE
 (US$m)               
NUMBER OF WINS
1 1 Ogilvy BPJS Jamsostek Indonesia, HK Polytechnic University Hong Kong, Hugel Korea 57.865 Siemens Global 56.764 337
2 2 DDB MaoPu (Chinese White Wine) China Project, BOC: Brand Campaign Hong Kong Project 41.8555   39.8555 148
3 3 Wunderman Thompson Halidrams India, Integrated Health Information Systems Pte. Ltd. India, Msc Pfizer India, The Macallan 31.0189674   31.0189674 167
4 4 VMLY&R Galderma ABO Thailand Project, Spotify India, Garnier - L'Oreal Vietnam (digital) Vietnam Project 30.0663671   30.0663671 96
5 6 Havas Worldwide ViiV Healthcare Global, BurgerKing India, Stashfin India Project 20.75   20.75 53
6 5 Dentsu Revo Fitness Australia, Watson's Personal Care Stores Taiwan, Honda Vietnam Co., Ltd. Vietnam Project 20.8846   20.5846 254
7 7 BBDO Brown Forman Asia, Honda Motorcycle Thailand, Kyocera Japan Project 21.6512053 Aleve Global 19.1512053 82
8 10 McCann Worldgroup New South Group China Project, MINISO China Project, PatPat China Project 16.6279   16.6279 76
9 9 M&C Saatchi Group Jimmy Brings Australia Project, AUIB  Iraq 16.877   16.377 52
10 8 Saatchi & Saatchi Akasa Air India, Siemens Global, Medecins Sans Frontieres Australia 17.4   15.8 57

MEDIA AGENCY PERFORMANCE LEAGUE

RANK THIS MONTH RANK  LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE
 (USD $ m)      
RECENT LOSSES ESTIMATED OVERALL YTD REVENUE
 (USD $m)               
NUMBER OF WINS
1 1 Zenith Berli Jucker Public Company Thailand Project, Homelane India, Huawei China Project 37.15   36.7397631 46
2 5 Wavemaker Mondelez APAC, Leapmotor China 34.26715 Acko Life Insurance India 23.5239 74
3 3 Starcom Lenovo Group China, GlaxoSmithKline Malaysia 23.25 Kering Group Thailand 22.79445 37
4 2 Mindshare Japan Airlines China, Mondelez Japan, Guangming's Client China 62.4065 PepsiCo China 21.5565 147
5 4 PHD Indosat Oreedo Indonesia, Hutchinson (Tri) indonesia, Vitasoy China, Indosat Indonesia, Didi China 19.19 Mailchimp Australia 17.105 37
6 8 Havas Media Savex Technologies Pvt Ltd - Fire Bolt India, Bundl Technologies Pvt Ltd India 13.06875   13.06875 37
7 7 Initiative R K Marbles India, TALA Philippines Project 12.685 Carnival Corporation Australia 12.345 27
8 6 OMD NSW Government Australia, Coles Australia 15.7227667 Flybuys Australia 11.9552667 52
9 9 Performics TikTok India, Mondelez International India, Lenskart India 8.65   8.65 37
10 44 Publicis Media PepsiCo India, SE Asia 10   8 1

TOP 10 APAC CREATIVE WINS IN AUGUST

AGENCY ACCOUNT AREA
Havas Worldwide ViiV Healthcare Global
BBDO Brown Forman Asia Asia
TBWA Kraft Heinz Australia
DDB Royal Enfield (disclose as Win B) India
McCann Worldgroup New South Group China
VMLY&R Galderma ABO Thailand
BBDO Honda Motorcycle Thailand
Saatchi & Saatchi Akasa Air India
dentsu Revo Fitness Australia
Infectious Advertising Bayer Crop Science India

TOP 10 APAC MEDIA WINS IN AUGUST

AGENCY ACCOUNT AREA
Publicis Media PepsiCo India, SE Asia
GroupM Nestle brands Philippines
Wavemaker Mondelez India
Mediacom Lazada ID, TH, VN
Wavemaker Mondelez Australia
Digitas Crocs Global
Wavemaker Leapmotor China
Havas Media Savex Technologies Pvt Ltd - Fire Bolt India
Essence Liby China
Mindshare Japan Airlines China

Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].

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