Staff Reporters
Jan 21, 2019

New Business League: December 2018 report

See which agencies eked out wins and which ones slipped at the last minute, in R3's year-end ranking of APAC creative and media networks.

New Business League: December 2018 report

CREATIVE AGENCY PERFORMANCE LEAGUE

New rank Last rank Agency Recent wins Estimated YTD win revenue (US$m) Recent losses Estimated overall YTD revenue (US$m)
1 1 Ogilvy Kellogg's India, Dusto China Project, Phoenix- South Malls Launch Hong Kong Project, Go-Jek Singapore, UBER INDIA SYSTEMS LTD India Project 107.79 Amway Artistry China Project 107.46
2 2 J Walter Thompson Globe Telecom, Inc. (myBusiness) Philippines Project, Midea Washing Machine Asia Pacific, Vitasoy Asia Pacific, Dupont-Coteva Asia Pacific 95.18 Kellogg's India 81.32
3 4 Publicis Nestle_NIN Lab 2019 SoW China, Qiantu Motor China, Mead Johnson - A+ Hong Kong Project, Adidas China, Expedia Hong Kong Project 80.34 CIB China 79.89
4 3 Leo Burnett VW- New VI Phase 2 China Project, Welspun Group India, VW- Brand Net Feasibility Study China Project, The Coca Cola Company Indonesia 78.08 KEI Industries India Retainer 77.78
5 5 Isobar Siamnuwat Thailand, Marks & Spencer (M&S) India, Colorbar India, SANA Namerakahonpo Thailand 52.21   52.21
6 6 Saatchi & Saatchi Siemens Home Appliances Asia Pacific, Yili Guliduo China, Macro  (Kitchen Utensils) China, Yili Baby Milk China 40.75 Emirates Air Hongkong 40.05
7 8 DDB Amway Nutrilite China, Emerson Sensi Hydro China Project, Neo Wiz Korea, Samsonite Regional Singapore, PUB Singapore 58.20 Samsung Electronics visual display Global 35.40
8 7 McCann WorldGroup TOSHIBA China, APP Paper Product China, GuangMing Changyou China, Philip Morris Korea Project 37.97 Cathay Pacific Global 33.97
9 9 Dentsu Mazhavil Manorama India, Geojit India, Geojit Financial Services India, Grande Asset Thailand 29.76 TCP Thailand Project 28.21
10 11 VMLY&R Abbott China, Think Conveyancing Australia, American Express Australia project, Amart Australia, Best&Less Australia 33.44 BRAND’S Suntory Thailand 28.08

MEDIA AGENCY PERFORMANCE LEAGUE

New rank Last rank Agency Recent wins Estimated YTD win revenue (US$m) Recent losses Estimated overall YTD revenue (US$m)
1 1 Wavemaker OLA New Zealand, New Balance China, Mitsubishi Motors Australia, Huawei India, YouFoodz Australia 62.02 Daimler Malaysia 43.00
2 2 MediaCom Coca-Cola UK & Ireland, Vivo India, Hilton Hotels & Resorts Global, Little Red Book China 56.19 Vileda UAE 38.45
3 4 OMD Shuanghui China, Daimler Malaysia, Gentle Supreme Malaysia, Shell Australia, Clorox Australia 51.32 Luxottica Australia 37.14
4 3 Zenith Luxottica Australia, Lactalis Australia, Ralph Lauren APAC, GSK Asia Pacific 40.18 Shuanghui China 35.54
5 5 Universal McCann Village House Japan, Blue AVIVA Hong Kong, Hong Kong Telecom Hong Kong Project, Nestle Australia 33.65 General Mills China 26.48
6 7 Havas Media KIA India, GO-JEK Singapore, MyRepublic Limited Singapore, Puma Global, China Telecom China 26.93 CapitaLand Singapore 22.94
7 8 Dentsu Aegis Network Intel Global, United Airlines Global 21.64 Technology Brand 20.14
8 6 Mindshare BP Global, Nestlé China, General Mills SEA, Amway China 60.24 AIA Thailand 20.03
9 13 dentsu X Drivezy India, Coolwinks.com India 33.02 Thai Glico Co Thailand 19.95
10 9 Spark Foundry Lenovo / Motorola Asia Pacific, AVON APAC, Saputo (Murray Goulburn) Australia, General Beverage Thailand, Mondelez APAC 18.13   18.13

TOP 10 DECEMBER APAC CREATIVE WINS

Agency Account Area
Saatchi & Saatchi Siemens Home Appliances Asia Pacific
Ogilvy Kellogg's India
Publicis Nestle_NIN Lab 2019 SoW China
VMLY&R Abbott China
VMLY&R Think Conveyancing Australia
Leo Burnett VW- New VI Phase 2 China
Publicis Qiantu Motor China
Not Mentioned Aussie Home Loans Australia
Saatchi & Saatchi Yili Guliduo China
ID Collective Malaysian Airlines Asia Pacific

TOP 10 DECEMBER APAC MEDIA WINS

Agency Account Area
Spark Foundry Lenovo / Motorola Asia Pacific
OMD Shuanghui China
Havas Media KIA India India
Essence Airtel India
Wavemaker OLA New Zealand
The Hallway  Tourism Fiji Asia Pacific
PHD WIPRO UNZA Malaysia
PHD AIA Thailand
Carat Reckitt Benckiser Malaysia
PHD Scotch Thailand

Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].

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