top 5

Dec 7, 2018

The 5 biggest brand fails of 2018

Have your best facepalm at the ready, as we continue our year-end review.

Dec 17, 2013

2013 in review: Top Asian brand world-record beaters in 2013

ASIA-PACIFIC – The region has a reputation for practicality, reserve and a tendency towards seriousness. Frivolity often gets frowned upon. But this collection of Guinness Records, which brands in Asia broke in 2013, may make you re-think that reticent repute.

Dec 16, 2013

2013 in review: Top 5 cringe-worthy PR lines

We at Campaign Asia-Pacific love PR folks. Really, we do! But we do wade through a lot of press releases, and some of them, well...have a look.