crisis

May 10, 2022

Smile? The double-edged sword of political photo ops

A picture tells a thousand words, and choosing the correct one can make or break an individual during a crisis.

Apr 13, 2022

In times of crisis, the greatest hope can come from humour

As life gets increasingly tough, we could all do with a little light relief, says the chief strategy officer at Engine Creative.

Nov 11, 2021

Market revival brings talent turmoil to adland

The pandemic-driven 'great resignation', greater opportunities outside of the industry and structural issues within are resulting in unprecedented people challenges in Asia Pacific.

Jul 5, 2021

Vitasoy faces boycott in mainland China following stabbing in HK

The Hong Kong beverage company is under intense scrutiny among Chinese consumers amid an incident that questioned mainland China-Hong Kong diplomacy.

Mar 26, 2021

Nike, Adidas, Burberry, Uniqlo ensnared in Xinjiang cotton controversy

A great many brands find themselves facing consumer ire and losing their celebrity endorsers in China as a boycott that began with H&M continues to spiral.

Jul 30, 2020

Trying times are times for trying

Superunion's strategy director offers some advice for finding the line between opportunistic and authentic at times when people expect a brand to respond to cultural shifts.