crisis

Jul 30, 2020

Trying times are times for trying

Superunion's strategy director offers some advice for finding the line between opportunistic and authentic at times when people expect a brand to respond to cultural shifts.

Jul 23, 2020

A flightplan for B2B marketers to emerge from crisis

The VP of marketing communications and strategy at Inmarsat Aviation argues that B2B marketers need to be agile, integrated, and a bit brave about spending when and where it makes sense to do so.

Jun 5, 2020

What good leaders do in crisis: Tips from Twitter, Grab and L'Oreal execs

Empathy, agility and focus are critical to help leaders guide organisations through current changes.

May 15, 2020

The taboo topics brands need to avoid in China

In China’s post-virus world, more topics need to be added to the list.

Apr 22, 2020

‘No shareholders to answer makes decision-making faster’

Speed, agility and low overheads are aiding independent PR agencies through the crisis.

Apr 16, 2020

COVID-19: Why South Korea's graceful crisis comms should be a lesson for all

Agency leaders in Korea on factors that led South Korea’s government comms strategy to be revered around the world.