crisis

Jun 5, 2020

What good leaders do in crisis: Tips from Twitter, Grab and L'Oreal execs

Empathy, agility and focus are critical to help leaders guide organisations through current changes.

May 15, 2020

The taboo topics brands need to avoid in China

In China’s post-virus world, more topics need to be added to the list.

Apr 22, 2020

‘No shareholders to answer makes decision-making faster’

Speed, agility and low overheads are aiding independent PR agencies through the crisis.

Apr 16, 2020

COVID-19: Why South Korea's graceful crisis comms should be a lesson for all

Agency leaders in Korea on factors that led South Korea’s government comms strategy to be revered around the world.

Apr 1, 2020

'In a crisis, PR is the most critical need'

As ad and media spend plunge, PR agencies remain on the frontline of marcomm efforts as they manage issues such as organisational change, business continuity, and WFH disruption.

Mar 25, 2020

Mitigating economic fallout for businesses and employees amid COVID-19

China’s efforts in managing the crisis has shown that sharing manpower across businesses is something of a revolutionary idea.