The sphere and influence of PR has grown to become essential in China, where brands are just one crisis away from losing Gen Z, their stakeholders, credibility and reputation, says Hylink's strategy director.
The brand has been fined twice before for ‘obstructing social public order or violating good social customs’.
Staff shortages were reported by 77% of respondents in a major survey by WFA and MediaSense.
A picture tells a thousand words, and choosing the correct one can make or break an individual during a crisis.
As life gets increasingly tough, we could all do with a little light relief, says the chief strategy officer at Engine Creative.
The pandemic-driven 'great resignation', greater opportunities outside of the industry and structural issues within are resulting in unprecedented people challenges in Asia Pacific.
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