A great many brands find themselves facing consumer ire and losing their celebrity endorsers in China as a boycott that began with H&M continues to spiral.
Superunion's strategy director offers some advice for finding the line between opportunistic and authentic at times when people expect a brand to respond to cultural shifts.
The VP of marketing communications and strategy at Inmarsat Aviation argues that B2B marketers need to be agile, integrated, and a bit brave about spending when and where it makes sense to do so.
Empathy, agility and focus are critical to help leaders guide organisations through current changes.
In China’s post-virus world, more topics need to be added to the list.
Speed, agility and low overheads are aiding independent PR agencies through the crisis.
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