crisis
Trying times are times for trying
Superunion's strategy director offers some advice for finding the line between opportunistic and authentic at times when people expect a brand to respond to cultural shifts.
A flightplan for B2B marketers to emerge from crisis
The VP of marketing communications and strategy at Inmarsat Aviation argues that B2B marketers need to be agile, integrated, and a bit brave about spending when and where it makes sense to do so.
What good leaders do in crisis: Tips from Twitter, Grab and L'Oreal execs
Empathy, agility and focus are critical to help leaders guide organisations through current changes.
The taboo topics brands need to avoid in China
In China’s post-virus world, more topics need to be added to the list.
‘No shareholders to answer makes decision-making faster’
Speed, agility and low overheads are aiding independent PR agencies through the crisis.
COVID-19: Why South Korea's graceful crisis comms should be a lesson for all
Agency leaders in Korea on factors that led South Korea’s government comms strategy to be revered around the world.
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