Superunion's strategy director offers some advice for finding the line between opportunistic and authentic at times when people expect a brand to respond to cultural shifts.
The VP of marketing communications and strategy at Inmarsat Aviation argues that B2B marketers need to be agile, integrated, and a bit brave about spending when and where it makes sense to do so.
Empathy, agility and focus are critical to help leaders guide organisations through current changes.
In China’s post-virus world, more topics need to be added to the list.
Speed, agility and low overheads are aiding independent PR agencies through the crisis.
Agency leaders in Korea on factors that led South Korea’s government comms strategy to be revered around the world.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins