Empathy, agility and focus are critical to help leaders guide organisations through current changes.
In China’s post-virus world, more topics need to be added to the list.
Speed, agility and low overheads are aiding independent PR agencies through the crisis.
Agency leaders in Korea on factors that led South Korea’s government comms strategy to be revered around the world.
As ad and media spend plunge, PR agencies remain on the frontline of marcomm efforts as they manage issues such as organisational change, business continuity, and WFH disruption.
China’s efforts in managing the crisis has shown that sharing manpower across businesses is something of a revolutionary idea.
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