Nicola Merrifield

Feb 1, 2023

How to fix adland staffing pressures? Pay has to be ...

A major Advertising Association report on the industry's struggle to keep hold of talent points to a clear problem – salary levels.

Nov 25, 2022

Campaign CMO Outlook: Is the metaverse a fad or ...

In this second part of the 2022 CMO Outlook report, Campaign uncovers how chief marketing officers view a new form of digital advertising; metaverse-based marketing. Meanwhile, marketers also reveal their latest thoughts on talent and on agency partnerships.

Nov 6, 2022

EBay turns Comic Con-goers into avatars for ...

The AR experience provided comic fans with a unique card, including a digital version.

Oct 12, 2022

Majority of CMOs set to increase digital retail ...

The Campaign poll of senior marketers from across the world found about half planned a 25% rise.

Jul 31, 2022

'Worst ever talent crisis' in media roles is ...

Staff shortages were reported by 77% of respondents in a major survey by WFA and MediaSense.

Jul 7, 2022

Agency leaders must tackle burnout or ‘risk talent ...

Wellbeing initiatives and flexible working policies do not address the root causes, according to Julian Douglas.