Gen Kobayashi

Oct 12, 2021

It's time adland ditched the 'B word'

Adland uses the word 'brave' with abandon. But given real life is full of instances of genuine bravery—especially in these strickened times—'brave' advertising is a misnomer that needs to be ditched.

Aug 10, 2021

Don't wait for a bereavement before you switch off ...

The CSO of Engine reflects on the importance of properly unplugging.

Oct 9, 2020

We should be artists of escape, not reflectors of ...

History shows audiences want escapism in hard times, not phoney sentimentality.

Jul 14, 2020

Strategists need to be the first creative eyes on ...

Strategy isn't just a science, it's also an art.