Gen Kobayashi

We should be artists of escape, not reflectors of reality
Advertising
Oct 9, 2020
Gen Kobayashi

We should be artists of escape, not reflectors of ...

History shows audiences want escapism in hard times, not phoney sentimentality.

Strategists need to be the first creative eyes on every brief
Advertising
Jul 14, 2020
Gen Kobayashi

Strategists need to be the first creative eyes on ...

Strategy isn't just a science, it's also an art.

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