by Gen Kobayashi | Campaign Asia

Gen Kobayashi

Oct 12, 2021

It's time adland ditched the 'B word'

Adland uses the word 'brave' with abandon. But given real life is full of instances of genuine bravery—especially in these strickened times—'brave' advertising is a misnomer that needs to be ditched.

Don't wait for a bereavement before you switch off from work

Marketing

Aug 10, 2021

Gen Kobayashi

Don't wait for a bereavement before you switch off ...

The CSO of Engine reflects on the importance of properly unplugging.

We should be artists of escape, not reflectors of reality

Advertising

Oct 9, 2020

Gen Kobayashi

We should be artists of escape, not reflectors of ...

History shows audiences want escapism in hard times, not phoney sentimentality.

Strategists need to be the first creative eyes on every brief

Advertising

Jul 14, 2020

Gen Kobayashi

Strategists need to be the first creative eyes on ...

Strategy isn't just a science, it's also an art.

Top news, insights and analysis every weekday

Campaign Asia

Gen Kobayashi

It's time adland ditched the 'B word'

Don't wait for a bereavement before you switch off ...

We should be artists of escape, not reflectors of ...

Strategists need to be the first creative eyes on ...

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