Gen Kobayashi

Oct 3, 2023

Why can’t climate change be a laughing matter?

Apple's recent "Mother Nature" spot has shown that eco messaging needn't be worthy or stuffy.

Aug 14, 2023

Are we seeing a return to brilliant basics?

There's a lot to be said for playing it simple, opines Gen Kobayashi.

Apr 13, 2022

In times of crisis, the greatest hope can come from ...

As life gets increasingly tough, we could all do with a little light relief, says the chief strategy officer at Engine Creative.

Oct 12, 2021

It's time adland ditched the 'B word'

Adland uses the word 'brave' with abandon. But given real life is full of instances of genuine bravery—especially in these strickened times—'brave' advertising is a misnomer that needs to be ditched.

Aug 10, 2021

Don't wait for a bereavement before you switch off ...

The CSO of Engine reflects on the importance of properly unplugging.

Oct 9, 2020

We should be artists of escape, not reflectors of ...

History shows audiences want escapism in hard times, not phoney sentimentality.