The sphere and influence of PR has grown to become essential in China, where brands are just one crisis away from losing Gen Z, their stakeholders, credibility and reputation, says Hylink's strategy director.
Chinese “traffic stars” once offered beauty brands massive growth in China, but an explosion of idol scandals is tarnishing this strategy.
The group admitted another £2.4m in accounting 'adjustments' for past misstatements.
Three of top six offices for the agency are in the region, and they continue to win new business and add headcount, according to the agency's Asia head.
Allies say founders 'are not going to abandon ship before they set it right'.
"We are determined to restore the operational performance and profitability of the business..."
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