Jul 23, 2020

Do Chinese millennials want diversity in fashion ads?

While China’s mainstream sees diversity in fashion ads as the West's excessive political correctness, the fashion-forward crowd sees a much-needed change.

May 15, 2020

The taboo topics brands need to avoid in China

In China’s post-virus world, more topics need to be added to the list.

Nov 29, 2019

What luxury needs to know about China’s slasher ...

On a cultural level, the slasher phenomenon demonstrates what Chinese millennials value — individuality, flexible work hours, and self-entrepreneurship.

Dec 3, 2018

Paying tribute to China: How western brands can ...

Watching Dolce & Gabbana's blunder, some may infer that China’s new generations are hard to please. Not true, if you do it right.

Aug 28, 2018

In China, luxury brands sell the (virtual) ...

All you need is love...to sell.