Jiaqi Luo

Mar 2, 2022

The high risk & reward behind Adidas’ China-focused ...

The brand dove into China’s growing intimates market with its controversial #SupportisEverything campaign. but will find it challenging to win customers in this sensitive segment.

Jan 25, 2022

Brands perpetuating racial stereotypes in China ...

From Mercedes-Benz to Made-in-China companies, brands have angered netizens over Chinese marketing with 'slanted-eye' looks.

Jan 19, 2022

China’s influencer pay gap has closed—but not its ...

The influencer industry is rife with racial inequality. But in China, homegrown KOLs make more than their Western counterparts. So what’s the problem then?

Aug 27, 2021

Forget gender-neutral fashion. Chinese men want ...

Young Chinese men have turned to women’s clothes for inspiration. But can brands capitalize on this trend while the government pushes traditional masculinity?

Aug 5, 2021

Have China’s ‘traffic stars’ become toxic for ...

Chinese “traffic stars” once offered beauty brands massive growth in China, but an explosion of idol scandals is tarnishing this strategy.

May 25, 2021

The limits of livestreaming for brands

A tendency to underestimate the digital medium’s production value and relying on content outsourcing are common problems preventing brands from getting livestreaming right in China.