While China’s mainstream sees diversity in fashion ads as the West's excessive political correctness, the fashion-forward crowd sees a much-needed change.
In China’s post-virus world, more topics need to be added to the list.
On a cultural level, the slasher phenomenon demonstrates what Chinese millennials value — individuality, flexible work hours, and self-entrepreneurship.
Watching Dolce & Gabbana's blunder, some may infer that China’s new generations are hard to please. Not true, if you do it right.
All you need is love...to sell.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins