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What luxury needs to know about China’s slasher generation
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Nov 29, 2019

What luxury needs to know about China’s slasher ...

On a cultural level, the slasher phenomenon demonstrates what Chinese millennials value — individuality, flexible work hours, and self-entrepreneurship.

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Paying tribute to China: How western brands can avoid cultural insensitivity
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Dec 3, 2018

Paying tribute to China: How western brands can ...

Watching Dolce & Gabbana's blunder, some may infer that China’s new generations are hard to please. Not true, if you do it right.

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In China, luxury brands sell the (virtual) boyfriend experience
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Aug 28, 2018

In China, luxury brands sell the (virtual) ...

All you need is love...to sell.

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