Jiaqi Luo

1 day ago

China’s influencer pay gap has closed—but not its ...

The influencer industry is rife with racial inequality. But in China, homegrown KOLs make more than their Western counterparts. So what’s the problem then?

Aug 27, 2021

Forget gender-neutral fashion. Chinese men want ...

Young Chinese men have turned to women’s clothes for inspiration. But can brands capitalize on this trend while the government pushes traditional masculinity?

Aug 5, 2021

Have China’s ‘traffic stars’ become toxic for ...

Chinese “traffic stars” once offered beauty brands massive growth in China, but an explosion of idol scandals is tarnishing this strategy.

May 25, 2021

The limits of livestreaming for brands

A tendency to underestimate the digital medium’s production value and relying on content outsourcing are common problems preventing brands from getting livestreaming right in China.

Sep 16, 2020

Gen-Z conservatism is changing fashion in China

In the midst of a global pandemic and a 21st-century cold war, Chinese culture has looked inward and is taking conservative turns on multiple fronts

Aug 30, 2020

Has China Had Enough Of Celebrity Beauty?

In China's crowded market, space for a new beauty brand, even a celebrity one, is becoming slimmer.