brand
Oats, floats and jokes: what can start-ups learn from Oatly?
Oatly is using brand personality to cut through a half-century of sameness.
Brand Health Check: will Haidilao's expansion pay off?
China’s top hot pot brand is struggling with financial woes and more complaints during the pandemic, while rapidly opening more chain stores.
Peugeot bids to move upmarket with brand refresh and global campaign
The new logo and campaign signify a new time for the Peugeot lion.
How brands should deal with backlash
Campaign India investigates what brands and agencies can do to maintain a healthy balance between ethical representation and standing their ground
Oppo seeks premium status in Europe
Even as the covid-19 pandemic has made the brand rapidly rethink its live audience-focused plans, it is focusing on building out tie-ups with mobile operators as it seeks to expand, according to overseas CMO Gregor Almassy.
Pandemic-driven changes easy to see in SEA online-purchase data: Research
A new report compiled by iPrice, SimilarWeb and App Annie shows a sharp shift towards essentials, as traffic to fashion, electronics and beauty and cosmetics dives.
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