Oatly is using brand personality to cut through a half-century of sameness.
China’s top hot pot brand is struggling with financial woes and more complaints during the pandemic, while rapidly opening more chain stores.
The new logo and campaign signify a new time for the Peugeot lion.
Campaign India investigates what brands and agencies can do to maintain a healthy balance between ethical representation and standing their ground
Even as the covid-19 pandemic has made the brand rapidly rethink its live audience-focused plans, it is focusing on building out tie-ups with mobile operators as it seeks to expand, according to overseas CMO Gregor Almassy.
A new report compiled by iPrice, SimilarWeb and App Annie shows a sharp shift towards essentials, as traffic to fashion, electronics and beauty and cosmetics dives.
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