brand

Nov 2, 2022

Art galleries and museums: the final frontier of brand licensing

The global art and cultural sector has woken up to the lucrative opportunities of brand licensing, matched by growing consumer demand for culturally-inspired products.

Aug 19, 2022

Serena Williams: Inspiring brand lessons from the GOAT

Williams is as much a master on court as she is off-court when signing major brand deals and honing her personal brand. Brand experts pick out lessons to pick up from the tennis legend.

Aug 3, 2022

For Chinese brands going abroad, 'my way or the highway' isn’t effective

SHANGHAI ZHAN PODCAST: Chinese brands expanding abroad need to adapt to local cultural nuances like successful global brands do in China, says former Ogilvy PR APAC CEO Scott Kronick.

Apr 20, 2022

Consumers punishing ‘inactive’ corporates over Ukraine

A new report suggests corporate inaction over the war between Russia and Ukraine has ‘large negative consequences’ when it comes to public trust.