brand

Nov 4, 2020

Oppo seeks premium status in Europe

Even as the covid-19 pandemic has made the brand rapidly rethink its live audience-focused plans, it is focusing on building out tie-ups with mobile operators as it seeks to expand, according to overseas CMO Gregor Almassy.

Oct 19, 2020

Pandemic-driven changes easy to see in SEA online-purchase data: Research

A new report compiled by iPrice, SimilarWeb and App Annie shows a sharp shift towards essentials, as traffic to fashion, electronics and beauty and cosmetics dives.

Sep 23, 2020

Brand Health Check: HSBC seeks currency in a time of flux

The financial services giant, rocked by nimbler upstarts, censure from regulators and a stock in freefall, faces a rough road to brand redemption.

Sep 21, 2020

In the post-cookie world, context, sentiments and emotions can better target ads

As behavioural targeting becomes harder, contextual targeting will become increasingly important in a world where user-level data has been reduced, writes Integral Ad Science's APAC SVP.

Sep 10, 2020

As the pandemic prolongs, here's how marketers need to rethink their plans

Three market watchers—Nielsen, Digimind and Euromonitor—provide some fresh insights on how consumers are thinking, acting and spending.

Sep 8, 2020

Brand Health Check: Can Honda recharge?

The Japanese auto brand is betting its future on going electric, but is playing catchup with a market that is several steps ahead.