brand

Dec 22, 2021

Crisis hits: Brands which landed in hot water in China this year

YEAR IN REVIEW: There were dozens of examples of brands and influencers falling foul of Chinese consumer expectations this year, resulting in boycotts, terminated contracts and store closures. We round up a few of the high-profile cases.

Dec 20, 2021

Five brand experience trends to look out for in 2022

As we (hopefully) edge closer to a post-pandemic state of equilibrium, Campaign spoke to experience agencies to find out what brand events will look like over the next 12 months.

Dec 3, 2021

Superunion Asia develops new identity for World Table Tennis

The shop's creative strategy was to reverse the viewpoint of the audience by showing the game from the ball's eye view, capturing the energy and skill of the game.

Nov 19, 2021

L’Oréal handles pricing controversy in China following Double-11 promise

The brand faced an uproar from consumers and top KOLs over what appeared to be a broken pricing promise. Its response, perceived by most as reasonable, has defused the situation.

Nov 17, 2021

Netflix CMO Bozoma Saint John bats for increased personalisation and nuance in marketing

Shifting away from old rules around catering to the masses, the influential marketer tells attendees at Adobe Experience Makers Asia 2021 to listen to a focus group of one.

Aug 10, 2021

Lululemon launches 'largest ever' global brand campaign

Designed by Droga5, the campaign aims to target its growing men’s user base, international markets, and younger Gen Z audience.