brand
Oppo seeks premium status in Europe
Even as the covid-19 pandemic has made the brand rapidly rethink its live audience-focused plans, it is focusing on building out tie-ups with mobile operators as it seeks to expand, according to overseas CMO Gregor Almassy.
Pandemic-driven changes easy to see in SEA online-purchase data: Research
A new report compiled by iPrice, SimilarWeb and App Annie shows a sharp shift towards essentials, as traffic to fashion, electronics and beauty and cosmetics dives.
Brand Health Check: HSBC seeks currency in a time of flux
The financial services giant, rocked by nimbler upstarts, censure from regulators and a stock in freefall, faces a rough road to brand redemption.
In the post-cookie world, context, sentiments and emotions can better target ads
As behavioural targeting becomes harder, contextual targeting will become increasingly important in a world where user-level data has been reduced, writes Integral Ad Science's APAC SVP.
As the pandemic prolongs, here's how marketers need to rethink their plans
Three market watchers—Nielsen, Digimind and Euromonitor—provide some fresh insights on how consumers are thinking, acting and spending.
Brand Health Check: Can Honda recharge?
The Japanese auto brand is betting its future on going electric, but is playing catchup with a market that is several steps ahead.
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