brand
X poised to suffer ‘biggest recorded pullback’ from advertisers ever
With brand perception concerns pushing advertisers away from X, YouTube, Netflix and TikTok are among the ad platforms most preferred by consumers and marketers.
Barclays hires global MD of brand, creative and media
Simon Groves will report to his former O2 colleague Nina Bibby, who joined the bank last year.
Landor's global president on shaping brands as business assets
Talking to Campaign, Christian Schroeder reflects on his return to Landor, how the brand consultancy agency has transformed, and the strategies that set it apart in a tech-driven world.
How Social, India's worker-friendly restaurant chain, serves up killer brand collaborations
From Spotify to Netflix to Nestlé and Cred, Social’s chief growth officer Divya Aggarwal sits down with Campaign to discuss how partnerships are spicing up both its menu and marketing game.
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Generation AI: Can AI redefine friendships for the Indian youth?
From wingman to co-creator: a report by Cheil India reveals how AI is tackling loneliness and reshaping the modern social fabric.
When luxury brands meet new consumer brands: A likely pick or gimmick for China's Gen Z?
SOUNDING BOARD: Fendi x Heytea, Louis Vuitton x Manner... luxury brands and new consumer brands are teaming up to embrace Gen Z consumers in post-pandemic China. Is it sustainable or short-lived?
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