brand

Mar 24, 2021

Oats, floats and jokes: what can start-ups learn from Oatly?

Oatly is using brand personality to cut through a half-century of sameness.

Mar 18, 2021

Brand Health Check: will Haidilao's expansion pay off?

China’s top hot pot brand is struggling with financial woes and more complaints during the pandemic, while rapidly opening more chain stores.

Mar 5, 2021

Peugeot bids to move upmarket with brand refresh and global campaign

The new logo and campaign signify a new time for the Peugeot lion.

Feb 18, 2021

How brands should deal with backlash

Campaign India investigates what brands and agencies can do to maintain a healthy balance between ethical representation and standing their ground

Nov 4, 2020

Oppo seeks premium status in Europe

Even as the covid-19 pandemic has made the brand rapidly rethink its live audience-focused plans, it is focusing on building out tie-ups with mobile operators as it seeks to expand, according to overseas CMO Gregor Almassy.

Oct 19, 2020

Pandemic-driven changes easy to see in SEA online-purchase data: Research

A new report compiled by iPrice, SimilarWeb and App Annie shows a sharp shift towards essentials, as traffic to fashion, electronics and beauty and cosmetics dives.