brand
Art galleries and museums: the final frontier of brand licensing
The global art and cultural sector has woken up to the lucrative opportunities of brand licensing, matched by growing consumer demand for culturally-inspired products.
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Serena Williams: Inspiring brand lessons from the GOAT
Williams is as much a master on court as she is off-court when signing major brand deals and honing her personal brand. Brand experts pick out lessons to pick up from the tennis legend.
For Chinese brands going abroad, 'my way or the highway' isn’t effective
SHANGHAI ZHAN PODCAST: Chinese brands expanding abroad need to adapt to local cultural nuances like successful global brands do in China, says former Ogilvy PR APAC CEO Scott Kronick.
Don’t forget: funny is your brand superpower
Done brilliantly, humour in advertising can lead to global brand awareness and huge acclaim. But if a joke fails to land, it can be disastrous. How can companies navigate the comedy challenge?
Aligning privacy practices and marketing strategies with a cookie-less future
In light of changing data privacy practices, marketers must learn to balance data collection and marketing strategy with consumer trust.
Consumers punishing ‘inactive’ corporates over Ukraine
A new report suggests corporate inaction over the war between Russia and Ukraine has ‘large negative consequences’ when it comes to public trust.
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