Staff Reporters
Jul 24, 2019

Our five favourite Olympic ad campaigns of all time

Authenticity and a dollop of inspiration, it turns out, are key elements to an influential Olympic Games campaign. Here are five of our favourites.

With exactly one year to go until the 2020 Tokyo Olympic Games, advertisers and agencies are itching to take advantage of this mega-marketing opportunity. Today, we reflect on the most inspiring campaigns of the past, as a reminder of what makes an ad fly to Olympic heights.

1. PG Thank You, Mom Strong Rio 2016 Olympics

This touching film shows the moments when a mother's strength makes...

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