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Coca-Cola puts new year's resolutions on cans in follow-up to 'Share a Coke'
Packaging campaign aims to "share resolutions of hope and positivity".
Does Coke's pitch of its entire global agency roster smell of desperation?
The company certainly ruined a lot of holiday seasons for incumbent and hopeful agencies alike. But what is the move actually meant to accomplish? TrinityP3's founder and CEO considers the possibilities, and the risks.
Coca-Cola’s marketing spend in Q3 remained 30% down year on year
Soft drinks giant has announced plans to retire a large number of brands.
Porsche and Coke let fans hear the roar of engines despite race postponement
The postponement of the Porsche Carrera Cup Asia hasn't stopped Porsche and Coca-Cola from releasing co-branded cans and a cross-promotional campaign by Saatchi & Saatchi Shanghai.
Coca-Cola takes poetic approach in post-Covid search for purpose
Created by 72andSunny Amsterdam, “Open like never before” stars George the Poet as he performs a piece calling on the public to look at the world in a different light.
Coca-Cola is 'exiting some zombie brands'
CEO James Quincey laid out the company's plan for increased marketing effectiveness and efficiency after lacklustre Q2 results.
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