Packaging campaign aims to "share resolutions of hope and positivity".
The company certainly ruined a lot of holiday seasons for incumbent and hopeful agencies alike. But what is the move actually meant to accomplish? TrinityP3's founder and CEO considers the possibilities, and the risks.
Soft drinks giant has announced plans to retire a large number of brands.
The postponement of the Porsche Carrera Cup Asia hasn't stopped Porsche and Coca-Cola from releasing co-branded cans and a cross-promotional campaign by Saatchi & Saatchi Shanghai.
Created by 72andSunny Amsterdam, “Open like never before” stars George the Poet as he performs a piece calling on the public to look at the world in a different light.
CEO James Quincey laid out the company's plan for increased marketing effectiveness and efficiency after lacklustre Q2 results.
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