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The Coca-Cola Company announces 5-year AI partnership with Microsoft
As part of the strategic partnership, the brands will experiment with Microsoft AI technology to develop and implement generative AI use cases.
Coca-Cola hires Meta's Katherina Jawaharlal to lead global corporate, brand PR
She previously built and ran Meta’s partnership communications team.
Grey assembles global leadership team for Coca-Cola account
The five-person team will span disciplines from creative to CX and tap into global talent for parent WPP’s largest client.
Coca-Cola, Danone, and Nestlé in greenwashing row
Coca-Cola, Danone, and Nestlé have been accused of greenwashing by consumer groups that have made a legal complaint to the European Commission calling for a crackdown on ‘misleading’ claims over the recyclability of plastic bottles.
Coca-Cola developed NFTs, but that doesn’t mean they’re coming back
Web3 has a reputation problem that no technological upgrade can overcome, but some brands are still trying.
A bubbly surprise, Coca-Cola ignites senses with OOHA campaign
Coca-Cola and WPP 'Lighten Up!' to make everyday moments extraordinary in the latest rollout.
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