cocacola
WPP's Mark Read on why Coca-Cola, Google and Unilever are pivotal to the network's future
He talks to Campaign after "very strong" 2021 results and reflects on growing spend in digital marketing, media, ecommerce, data and technology.
Meet Coca-Cola's Coke-loving cat clan
A pull-out-all-the-stops Year of the Tiger campaign by Ogilvy Shanghai includes a cinema-quality animated film, 3D OOH, mobile games, ecommerce integration and limited-edition packaging.
Holiday ads from Coca-Cola, Ikea, Disney score highest: Unruly
In a significant shift from the pandemic focus of campaigns in 2020, brands tried to boost consumer sentiment. The above-named brands succeeded more than most, according to research by Unruly.
Coca-Cola puts trucks back on the festive road
Coca‑Cola is ringing in the holidays by bringing back a well-loved activation.
DentsuMB CCO on creating global cinematic blockbusters for Coca-Cola
Chief creative officer Simon Lloyd reflects on creating Coca-Cola's Halloween and Christmas ads and the lessons on emotive storytelling he took from his time at Adam & Eve/DDB.
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Coca-Cola holiday offers simple message of festive joy and inclusion
Reminiscent of pandemic lockdowns, the heartwarming film presents a solution to the millions of children living without a chimney for Santa to come down.
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