cocacola

Mar 15, 2021

Coca-Cola eyes more efficiency after 35% adspend plunge in 2020

Drinks giant is beginning global agency review.

Jan 12, 2021

Coca-Cola puts new year's resolutions on cans in follow-up to 'Share a Coke'

Packaging campaign aims to "share resolutions of hope and positivity".

Dec 18, 2020

Does Coke's pitch of its entire global agency roster smell of desperation?

The company certainly ruined a lot of holiday seasons for incumbent and hopeful agencies alike. But what is the move actually meant to accomplish? TrinityP3's founder and CEO considers the possibilities, and the risks.

Oct 24, 2020

Coca-Cola’s marketing spend in Q3 remained 30% down year on year

Soft drinks giant has announced plans to retire a large number of brands.

Sep 30, 2020

Porsche and Coke let fans hear the roar of engines despite race postponement

The postponement of the Porsche Carrera Cup Asia hasn't stopped Porsche and Coca-Cola from releasing co-branded cans and a cross-promotional campaign by Saatchi & Saatchi Shanghai.

Jul 31, 2020

Coca-Cola takes poetic approach in post-Covid search for purpose

Created by 72andSunny Amsterdam, “Open like never before” stars George the Poet as he performs a piece calling on the public to look at the world in a different light.