Jun 3, 2024

Where APAC CMOs can lead: Subway, Coca-Cola and Zespri weigh-in

As brands look to APAC for growth and consumer mindsets transcend boundaries, three CMOs tell us how this region can influence more global market strategies.

May 25, 2024

Coca-Cola brand director: ‘Brands can’t be complacent and must keep renewing’

Oana Vlad spoke alongside the creative directors of the Kansas City Chiefs and JKR at the D&AD Festival.

Apr 29, 2024

Gen AI has created an 'iPhone moment': Coca-Cola's ASEAN marketing chief

Ahead of Campaign360, Coca-Cola's Matthias Blume explains how the brand continues to grow efficiently while maintaining creative excellence, platform relevance, and meaningful consumer engagement.

Apr 24, 2024

The Coca-Cola Company announces 5-year AI partnership with Microsoft

As part of the strategic partnership, the brands will experiment with Microsoft AI technology to develop and implement generative AI use cases.

Dec 5, 2023

Coca-Cola hires Meta's Katherina Jawaharlal to lead global corporate, brand PR

She previously built and ran Meta’s partnership communications team.

Nov 29, 2023

Grey assembles global leadership team for Coca-Cola account

The five-person team will span disciplines from creative to CX and tap into global talent for parent WPP’s largest client.