cocacola

Feb 27, 2022

WPP's Mark Read on why Coca-Cola, Google and Unilever are pivotal to the network's future

He talks to Campaign after "very strong" 2021 results and reflects on growing spend in digital marketing, media, ecommerce, data and technology.

Jan 28, 2022

Meet Coca-Cola's Coke-loving cat clan

A pull-out-all-the-stops Year of the Tiger campaign by Ogilvy Shanghai includes a cinema-quality animated film, 3D OOH, mobile games, ecommerce integration and limited-edition packaging.

Dec 21, 2021

Holiday ads from Coca-Cola, Ikea, Disney score highest: Unruly

In a significant shift from the pandemic focus of campaigns in 2020, brands tried to boost consumer sentiment. The above-named brands succeeded more than most, according to research by Unruly.

Nov 28, 2021

Coca-Cola puts trucks back on the festive road

Coca‑Cola is ringing in the holidays by bringing back a well-loved activation.

Nov 23, 2021

DentsuMB CCO on creating global cinematic blockbusters for Coca-Cola

Chief creative officer Simon Lloyd reflects on creating Coca-Cola's Halloween and Christmas ads and the lessons on emotive storytelling he took from his time at Adam & Eve/DDB.

Nov 21, 2021

Coca-Cola holiday offers simple message of festive joy and inclusion

Reminiscent of pandemic lockdowns, the heartwarming film presents a solution to the millions of children living without a chimney for Santa to come down.