campaigns
Amazon, Cadbury's, RHB Bank, British Airways and more light up Diwali in 2021
Gratitude, love, grit, belonging, family and kindness highlight our selection of campaigns for the festival of light.
How Giant gives the people what they want: $16 million in savings
Dairy Farm’s Southeast Asia marketing chief on the radical idea of permanently lowering prices and going against hype- and promotions-driven marketing.
How brands should deal with backlash
Campaign India investigates what brands and agencies can do to maintain a healthy balance between ethical representation and standing their ground
How APIs can help programmatic buyers become wizards in their craft
Xandr's associate director on the power of the humble API.
Tips from the top: how to run a successful TikTok campaign
Akira Suzuki, head of X Design Centre, TikTok’s in-house planning and creative unit in Japan, on how the short video platform helps brands create effective marketing campaigns.
Our five favourite Olympic ad campaigns of all time
Authenticity and a dollop of inspiration, it turns out, are key elements to an influential Olympic Games campaign. Here are five of our favourites.
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