Gratitude, love, grit, belonging, family and kindness highlight our selection of campaigns for the festival of light.
Dairy Farm’s Southeast Asia marketing chief on the radical idea of permanently lowering prices and going against hype- and promotions-driven marketing.
Campaign India investigates what brands and agencies can do to maintain a healthy balance between ethical representation and standing their ground
Xandr's associate director on the power of the humble API.
Akira Suzuki, head of X Design Centre, TikTok’s in-house planning and creative unit in Japan, on how the short video platform helps brands create effective marketing campaigns.
Authenticity and a dollop of inspiration, it turns out, are key elements to an influential Olympic Games campaign. Here are five of our favourites.
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