campaigns

Nov 3, 2021

Amazon, Cadbury's, RHB Bank, British Airways and more light up Diwali in 2021

Gratitude, love, grit, belonging, family and kindness highlight our selection of campaigns for the festival of light.

May 17, 2021

How Giant gives the people what they want: $16 million in savings

Dairy Farm’s Southeast Asia marketing chief on the radical idea of permanently lowering prices and going against hype- and promotions-driven marketing.

Feb 18, 2021

How brands should deal with backlash

Campaign India investigates what brands and agencies can do to maintain a healthy balance between ethical representation and standing their ground

Jul 24, 2019

Our five favourite Olympic ad campaigns of all time

Authenticity and a dollop of inspiration, it turns out, are key elements to an influential Olympic Games campaign. Here are five of our favourites.