Mar 8, 2023

Breaking the cliches, smashing stereotypes, one campaign at a time

Female creatives from across APAC pick the most powerful ads from the last decade which go beyond selling things to tackling societal norms. On International Women's Day and beyond, these are ads that took a step in the right direction.

Jun 9, 2022

The cream of the Cannes crop?

Leo Burnett’s global chief creative officer steps up with an in-depth list of predictions for the hot picks at this year’s Cannes.

Jun 8, 2022

Dear perfume brands, what we need is a ‘shot’ of clarity

While the recent campaign by Layer’r Shot raised a furore over the glorification of rape culture, the perfume category in itself has not learned much about sensitisation, claims the author

Jun 1, 2022

Four Pride campaigns that stand up to hate

Brands are showing their support for LGBTQIA+ rights amid an uptick of anti-gay legislation in the US.