campaigns

Jun 9, 2022

The cream of the Cannes crop?

Leo Burnett’s global chief creative officer steps up with an in-depth list of predictions for the hot picks at this year’s Cannes.

Jun 8, 2022

Dear perfume brands, what we need is a ‘shot’ of clarity

While the recent campaign by Layer’r Shot raised a furore over the glorification of rape culture, the perfume category in itself has not learned much about sensitisation, claims the author

Jun 1, 2022

Four Pride campaigns that stand up to hate

Brands are showing their support for LGBTQIA+ rights amid an uptick of anti-gay legislation in the US.

Nov 3, 2021

Amazon, Cadbury's, RHB Bank, British Airways and more light up Diwali in 2021

Gratitude, love, grit, belonging, family and kindness highlight our selection of campaigns for the festival of light.

May 17, 2021

How Giant gives the people what they want: $16 million in savings

Dairy Farm’s Southeast Asia marketing chief on the radical idea of permanently lowering prices and going against hype- and promotions-driven marketing.

Feb 18, 2021

How brands should deal with backlash

Campaign India investigates what brands and agencies can do to maintain a healthy balance between ethical representation and standing their ground