nike

7 hours ago

Can the D2C revolution outlast the pandemic?

While brands large and small have flocked to the opportunity to directly reach consumers, they are hoping pandemic-driven changes in consumption stick to justify their sweeping change in focus.

Apr 1, 2021

Nike sues MSCHF for trademark infringement over ‘Satan Shoes’

The custom shoe is on-brand for the art collective, but it backfired.

Mar 26, 2021

Nike, Adidas, Burberry, Uniqlo ensnared in Xinjiang cotton controversy

A great many brands find themselves facing consumer ire and losing their celebrity endorsers in China as a boycott that began with H&M continues to spiral.

Mar 15, 2021

Nike salutes the strength of pregnant women in new film

The advertising by Wieden & Kennedy is for Nike's first dedicated maternity collection, featuring more than 20 women athletes around the globe

Mar 9, 2021

Nike amplifies achievements of Black female athletes

A new short film, 'We Play Real', by Wieden+Kennedy, features star athletes Serena Williams, Naomi Osaka and Sydney Leroux.

Feb 16, 2021

Game on: advice for global brands ahead of the Tokyo Olympics

Conversations in society around issues like diversity function differently in Japan from the West.