While brands large and small have flocked to the opportunity to directly reach consumers, they are hoping pandemic-driven changes in consumption stick to justify their sweeping change in focus.
The custom shoe is on-brand for the art collective, but it backfired.
A great many brands find themselves facing consumer ire and losing their celebrity endorsers in China as a boycott that began with H&M continues to spiral.
The advertising by Wieden & Kennedy is for Nike's first dedicated maternity collection, featuring more than 20 women athletes around the globe
A new short film, 'We Play Real', by Wieden+Kennedy, features star athletes Serena Williams, Naomi Osaka and Sydney Leroux.
Conversations in society around issues like diversity function differently in Japan from the West.
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