nike
Can the D2C revolution outlast the pandemic?
While brands large and small have flocked to the opportunity to directly reach consumers, they are hoping pandemic-driven changes in consumption stick to justify their sweeping change in focus.
Nike sues MSCHF for trademark infringement over ‘Satan Shoes’
The custom shoe is on-brand for the art collective, but it backfired.
Nike, Adidas, Burberry, Uniqlo ensnared in Xinjiang cotton controversy
A great many brands find themselves facing consumer ire and losing their celebrity endorsers in China as a boycott that began with H&M continues to spiral.
Nike salutes the strength of pregnant women in new film
The advertising by Wieden & Kennedy is for Nike's first dedicated maternity collection, featuring more than 20 women athletes around the globe
Nike amplifies achievements of Black female athletes
A new short film, 'We Play Real', by Wieden+Kennedy, features star athletes Serena Williams, Naomi Osaka and Sydney Leroux.
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Game on: advice for global brands ahead of the Tokyo Olympics
Conversations in society around issues like diversity function differently in Japan from the West.
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