Chinese brands that stepped up their International Women's Day actions
While many use IWD as another shopping festival opportunity, local marketing experts see a change in the gender equality dialogue.
Mindshare retains Nike media account in China
Defending its longstanding relationship in China was key for Mindshare after Nike awarded many global markets earlier this year to Initiative, including some duties in Asia.
Nike and RTFKT step into the future with first native Web3 sneaker
After releasing an NFT collection together in April, Nike and RTFKT have launched a physical “Web3 sneaker,” tricked out with lights and auto-lacing.
Jordan's 'Air Historian' chronicles 25 years of flight inspiration in China
What Mars Blackmon did for Air Jordan in the US, W+K Shanghai's new character does just as effectively in China, tapping comic, sports and cultural legends to celebrate the brand's raw inspirational power.
Nike's World Cup ad brings together footballers past, present and future
'Footballverse' follows a group of scientists who look to find out who the best player of all time is.
Nike releases film championing refugees and sport
The documentary follows Bayern Munich player Alphonso Davies.
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