Tsoi's marketing marathon with Nike in China has kept the brand innovating at a faster pace than most of its competitors.
Brand pledged $40m over four years for organisations supporting black community in US.
Protests have been taking place across globe following George Floyd's death.
DIGITAL MEDIA AWARDS: Mindshare used data to help Nike identify and sell its Next% shoes to China's fastest runners and stimulate demand from across the running community
Ad aired ahead of basketball star's memorial service.
An extremely determined auntie and her fleet-of-foot niece engage in an epic battle of politeness and endurance in this excellent film by Wieden+Kennedy Shanghai.
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