nike

Mar 10, 2023

Chinese brands that stepped up their International Women's Day actions

While many use IWD as another shopping festival opportunity, local marketing experts see a change in the gender equality dialogue.

Dec 19, 2022

Mindshare retains Nike media account in China

Defending its longstanding relationship in China was key for Mindshare after Nike awarded many global markets earlier this year to Initiative, including some duties in Asia.

Dec 9, 2022

Nike and RTFKT step into the future with first native Web3 sneaker

After releasing an NFT collection together in April, Nike and RTFKT have launched a physical “Web3 sneaker,” tricked out with lights and auto-lacing.

Nov 17, 2022

Jordan's 'Air Historian' chronicles 25 years of flight inspiration in China

What Mars Blackmon did for Air Jordan in the US, W+K Shanghai's new character does just as effectively in China, tapping comic, sports and cultural legends to celebrate the brand's raw inspirational power.

Nov 16, 2022

Nike's World Cup ad brings together footballers past, present and future

'Footballverse' follows a group of scientists who look to find out who the best player of all time is.

Nov 2, 2022

Nike releases film championing refugees and sport

The documentary follows Bayern Munich player Alphonso Davies.