nike
Nike unveils Olympics campaign: 'Winning Isn’t for Everyone'
The work, voiced by Willem Dafoe, features several current and past Olympians and celebrates the audaciousness of their deep determination to win.
Why more brands are embracing podcasts in China
From Louis Vuitton to Nike and Lancôme, brands in China are tapping into the power of sound to cut through the clutter and build more in-depth and meaningful connections with consumers.
Sports marketing has lost its authenticity
Brands should be embracing athletes’ real stories to make the most inspirational, impactful work.
Brands can learn a lot from Nike’s reimagined St George’s Cross
The new England football kit, featuring Nike’s reinterpretation of the St George’s Cross, has been the talk of the design world and much of the nation since its release last week.
Campaign Chemistry: AKQA founder and CEO Ajaz Ahmed
Ahmed talks about 30 years at AKQA and how the agency stays ahead of the curve.
Will 2024 in China be much the same as 2023?
Where companies could once rely on China to be the "engine room for growth" when it comes to regional revenues, recent economic pressures and consumer spend data are now indicating otherwise. Ian Whittaker opines.
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