May 17, 2024

Sports marketing has lost its authenticity

Brands should be embracing athletes’ real stories to make the most inspirational, impactful work.

Mar 27, 2024

Brands can learn a lot from Nike’s reimagined St George’s Cross

The new England football kit, featuring Nike’s reinterpretation of the St George’s Cross, has been the talk of the design world and much of the nation since its release last week.

Mar 20, 2024

Campaign Chemistry: AKQA founder and CEO Ajaz Ahmed

Ahmed talks about 30 years at AKQA and how the agency stays ahead of the curve.

Jan 29, 2024

Will 2024 in China be much the same as 2023?

Where companies could once rely on China to be the "engine room for growth" when it comes to regional revenues, recent economic pressures and consumer spend data are now indicating otherwise. Ian Whittaker opines.

Jan 19, 2024

Farewell and take it easy, Tiger

BBD Perfect Storm's Seb Hill pens a poignant poem about the end of Tiger Woods' relationship with Nike.

Jan 18, 2024

Tiger Woods’ 27-year Nike deal offers clues into the complex world of athlete endorsements

Marketers agree that while expensive and high-stakes, long-term deals have benefits for both brands and athletes.