nike

Jun 29, 2020

Asia-Pacific Power List 2020: Steve Tsoi, Nike

Tsoi's marketing marathon with Nike in China has kept the brand innovating at a faster pace than most of its competitors.

Jun 8, 2020

Nike CEO: We must get our own house in order on racism

Brand pledged $40m over four years for organisations supporting black community in US.

Jun 2, 2020

Nike, Adidas, Netflix, Ben & Jerry's and more show support for Black Lives Matter

Protests have been taking place across globe following George Floyd's death.

May 25, 2020

Using data to fuel Nike's need for speed

DIGITAL MEDIA AWARDS: Mindshare used data to help Nike identify and sell its Next% shoes to China's fastest runners and stimulate demand from across the running community

Feb 26, 2020

Nike creates moving tribute to Kobe Bryant

Ad aired ahead of basketball star's memorial service.

Jan 10, 2020

Nike's film about a family rivalry may win the CNY race

An extremely determined auntie and her fleet-of-foot niece engage in an epic battle of politeness and endurance in this excellent film by Wieden+Kennedy Shanghai.