japan

Mar 11, 2024

'The lack of female leadership in Japan is undeniable': McCann's Ji Watson

As part of our International Women’s Day 2024 coverage, we speak to the CEO of McCann Worldgroup Japan who opens up about her sometimes-arduous journey to becoming a senior leader in a male-dominated market.

Jan 17, 2024

10 trends that will shape B2B marketing in 2024

Marketing expert Robert Heldt shares his insights into the key trends that will sweep the B2B landscape across APAC in 2024, including a focus on CX, new video formats and compelling storytelling.

Nov 7, 2023

Six things performance marketers need to know about Japan

A bigger economy than Germany, but a shrinking population makes Japan a unique market – but one full of opportunities.

Oct 12, 2023

Grey Tokyo's Yukiko Ochiai on celebrating the agency's 60th anniversary, empowering women and more

On the occasion of Grey Tokyo’s 60th anniversary, president and CEO Yukiko Ochiai shares her inspirational career stories, thoughts on female empowerment across Japan's ad landscape, her vision for the future, and more.

Sep 4, 2023

Women must have a seat at the table in Japan

The gender gap of all sorts in Japan continues to be disappointing, opines Kyoko Matsushita, CEO of WPP in Japan—saying action is needed and it's needed now.

May 11, 2023

Infiniti Motor creates 'once-in-a-blue-moon' kind of hue for new SUV

INSPIRATION STATION: Publicis Q, Infiniti, and Ouchhh Studio play with astral data and generative AI to bring a rare and ethereal hue to life.