japan

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GroupM names new CEO for Northeast Asia
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3 days ago

GroupM names new CEO for Northeast Asia

Michael Beecroft, currently Mindshare's chief investment officer for APAC, will take up a new role for GroupM leading Japan and Korea in the new year.

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Accenture opens Fjord in Tokyo
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Nov 11, 2019

Accenture opens Fjord in Tokyo

The Tokyo branch of the design and innovation agency will become the 33rd Fjord studio worldwide.

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Carmakers and telcos top first ever BrandZ Japan ranking
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Nov 7, 2019

Carmakers and telcos top first ever BrandZ Japan ranking

WPP and Kantar's ranking reveals the uncommonly high value of brand purpose and innovation in Japan, but also highlights an international 'brand equity gap'.

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The Rugby World Cup: A game-changer for advertisers in Japan
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Oct 30, 2019

The Rugby World Cup: A game-changer for advertisers in Japan

Host Japan's success on the pitch led to big audience gains for brand sponsors like Canon and advertisers like Subaru, showing how big TV events can optimise multi-screen digital campaigns, prior to the 2020 Olympic Games.

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Japanese consumers shun brands in ‘low-quality’ environments
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Oct 30, 2019

Japanese consumers shun brands in ‘low-quality’ environments

A study suggests Japan is particularly sensitive to context when it comes to online advertising.

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