japan

22 hours ago

Can Japan recognise strength in diversity?

Japan’s concept of what it means to be Japanese remains overly narrow. But some signs point to more inclusion and acceptance of diversity in background, mindset, struggles and choices, writes the co-CEO of Yuzu Kyodai.

May 13, 2021

IAS explains ad verification in manga style

A young automobile-company exec learns how to mitigate brand risk and ad fraud in a free download from the ad-verification company.

May 5, 2021

Watch blindfolded lovers identify their mates by touch

A new Japan campaign for Skyn Condoms by UltraSuperNew Tokyo isn't as titillating as it could be, but makes its point in a market-appropriate way.

Apr 8, 2021

Head & Shoulders on subverting shampoo ad tropes with new anime campaign

EXCLUSIVE: The P&G brand and creative partner Forsman & Bodenfors talk to Campaign about why it borrowed elements from anime to destigmatise male dandruff in Japan.

Mar 24, 2021

One way Japanese young people are exactly like their parents

The need for formalised interaction with clear 'safety rails' persists among digital natives, and it behooves brands to understand it, according to the co-CEO of Yuzu Kyodai Japan.

Mar 15, 2021

Pressure on brands rising over Tokyo Olympic Games

Organiser uncertainty and lack of in-person attendance may see brands rethink their investment, commitment and marketing plans for the Games.