japan

Jul 22, 2020

Pandemic anxiety persists in APAC as distrust in info and disappointment in governments grows

TOP OF THE CHARTS: People in Asian markets remain more worried about COVID-19 than the global average, according to the latest research from McCann's Truth Central unit.

Jun 19, 2020

Toyota exudes a sense of hope as consumers and companies emerge from lockdowns

Marquee auto brand says it is ready for business, even as it soft-pedals its efforts to battle the pandemic.

May 29, 2020

Japan law tightens regulation of major ecommerce players

TECH BITES: Law addresses concerns that tech giants are abusing their market power and leaving small businesses out of pocket.

May 14, 2020

DoubleVerify opens in Japan with Google vet at helm

Takashi Takeda, formerly a director at Google in Japan, has been appointed to lead the ad-verification company's entrance into the market.

Apr 16, 2020

In Japan, brands' response to COVID-19 scores higher than government: McCann

TOP OF THE CHARTS: The same survey finds nearly two-third of respondents feel companies don't need to cut back on business activities at this time.

Mar 9, 2020

'A woman’s happiness': Confronting a limiting concept in Japan

The Japanese phrase 'onna no shiawase' centres a woman's happiness first and foremost around being a loving homemaker. It's time for brand communicators to move beyond this constricting definition, according to a language expert with TBWA Hakuhodo.