olympics

Feb 16, 2021

Game on: advice for global brands ahead of the Tokyo Olympics

Conversations in society around issues like diversity function differently in Japan from the West.

Dec 20, 2020

Olympics appoints former Lego digital chief Silberbauer to marketing role

Lars Silberbauer has spent past two years as senior vice-president at Viacom’s MTV.

Jul 20, 2020

Airbnb celebrates Olympic spirit in virtual festival

Five-day event is in partnership with IOC and IPC.

Jun 15, 2020

'An avalanche that can't be controlled': IOC urged to rethink Olympics protest ban

Other sporting bodies have already removed sanctions relating to protests.

Jun 11, 2020

'An avalanche that can't be controlled': IOC urged to rethink Olympics protest ban

Other sporting bodies have already removed sanctions relating to protests.

Mar 26, 2020

Olympics postponed, but opportunities for marketers wide open

"On its face, there are no direct substitutes for the Olympics; however..."