Feb 22, 2023

Horsing around for the Tokyo Olympics

A new video podcast series looks back on celebrated sports advertising campaigns. Here the creator and presenter remembers one personal favourite that he was involved in.

Dec 12, 2022

Behind the Tokyo Olympics bribery scandal involving Dentsu, Hakuhodo and ADK

Less than two weeks after ad giants Dentsu, ADK and Hakuhodo were raided in Tokyo on alleged bid-rigging charges, we look at the troubled timeline of the tainted Games and whether it threatens Japan's bid to host the 2030 Winter Olympics in Sapporo.

Jun 24, 2022

"A cute ad, without an action, means nothing"

Tianna Bartoletta. a three-time Olympic Gold winner, was in conversation with VMLY&R Health’s Walter Geer and Claire Gillis.

Feb 22, 2022

Beijing Winter Olympics: Record-high trust levels among Chinese nationals

Beijing scores big with its citizens as proven by the smooth delivery of the Winter Olympics, argues Edelman China’s COO.

Feb 20, 2022

The Olympics: It's complicated

Winter Olympics athletes in Beijing are striving to preserve the idealistic and purposeful values of the Games and protect “chivalry, honour and glory” despite the harsh realities of the modern world.

Feb 16, 2022

Discovery breaks Winter Olympics records as ad sales ‘on track’

The Beijing Games has so far proved successful in attracting eyeballs and paid subscriptions.