olympics
4 days ago
Olympic athletes battle kaiju representing societal pressure in SK-II series
Top athletes including Simone Biles, Liu Xiang, Ishikawa Kasumi, Ayaka Takahashi and Misaki Matsutomo appear in the 'VS' series, which the brand calls an animated anthology.
Apr 25, 2021
Olympics goes virtual in bid to capture esports audience
Esports offer will build excitement for the Olympic Games Tokyo 2020.
Mar 15, 2021
Pressure on brands rising over Tokyo Olympic Games
Organiser uncertainty and lack of in-person attendance may see brands rethink their investment, commitment and marketing plans for the Games.
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Feb 16, 2021
Game on: advice for global brands ahead of the Tokyo Olympics
Conversations in society around issues like diversity function differently in Japan from the West.
Dec 20, 2020
Olympics appoints former Lego digital chief Silberbauer to marketing role
Lars Silberbauer has spent past two years as senior vice-president at Viacom’s MTV.
Jul 20, 2020
Airbnb celebrates Olympic spirit in virtual festival
Five-day event is in partnership with IOC and IPC.
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