olympics
Olympics postponed, but opportunities for marketers wide open
"On its face, there are no direct substitutes for the Olympics; however..."
Tokyo Olympics 2020 partners praise postponement call; kickstart contingency plans
Sponsors have been contingency-planning for some time, and remain committed to delivering a "successful and safe" event in 2021.
Tokyo Olympics postponed; ramifications will be 'immense'
One of the most important events on the advertising calendar will be postponed, Japan's Prime Minister and the IOC confirmed on Tuesday.
'Alibaba's digital transformation of the Olympics is the best marketing': CMO
On the sidelines of the launch of a logo for the Olympics, we spoke with Chris Tung, Alibaba CMO, about the company's marketing strategy, plans with the IOC, and digital art installation at Tokyo's Narita Airport.
CastingAsia launches Tokyo influencer network
The launch of a Tokyo influencer network comes in response to growing marketing demand in Japan ahead of the 2020 Olympics.
Facebook flaunts sports credentials in run up to Tokyo 2020
The social-media platform is going after brands' lucrative sporting-event budgets.
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