"On its face, there are no direct substitutes for the Olympics; however..."
Sponsors have been contingency-planning for some time, and remain committed to delivering a "successful and safe" event in 2021.
One of the most important events on the advertising calendar will be postponed, Japan's Prime Minister and the IOC confirmed on Tuesday.
On the sidelines of the launch of a logo for the Olympics, we spoke with Chris Tung, Alibaba CMO, about the company's marketing strategy, plans with the IOC, and digital art installation at Tokyo's Narita Airport.
The launch of a Tokyo influencer network comes in response to growing marketing demand in Japan ahead of the 2020 Olympics.
The social-media platform is going after brands' lucrative sporting-event budgets.
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