olympics

3 hours ago

Is brand sponsorship enough for Asian sports?

As brands embrace grassroots support and local sports initiatives, the VP of Toyota Motor Asia explores how investments beyond ambassadorship are essential.

Sep 9, 2024

Paralympics brand advertising that struck gold

Growing interest and viewership of the Paralympics opens the potential for sponsors to reach a valuable global audience.

Sep 2, 2024

GCash puts disability front and centre in Paralympics campaign

GCash’s campaign with Filipino Paralympic icon Adeline Dumapong confronts the uncomfortable truth that disability inclusion in advertising must be constant, not seasonal.

Aug 28, 2024

Yeo's CMO on partnering with Olympic medallist Max Maeder

Ang Chong Lee talks exclusively to Campaign about why Yeo's decided to take a bet on Singaporean athlete Maeder, and the opportunities in sports marketing for brands.

Aug 16, 2024

For brands, planning for the 2028 Olympic Games is off and running

Wowed by the success of the Paris Olympics, marketers are wasting no time getting ready for the Los Angeles Games in four years.

Aug 15, 2024

Apple ad stages relay race featuring athletes with and without disabilities

Work was directed by Derek Cianfrance through Radical Media.