olympics

Feb 22, 2022

Beijing Winter Olympics: Record-high trust levels among Chinese nationals

Beijing scores big with its citizens as proven by the smooth delivery of the Winter Olympics, argues Edelman China’s COO.

Feb 20, 2022

The Olympics: It's complicated

Winter Olympics athletes in Beijing are striving to preserve the idealistic and purposeful values of the Games and protect “chivalry, honour and glory” despite the harsh realities of the modern world.

Feb 16, 2022

Discovery breaks Winter Olympics records as ad sales ‘on track’

The Beijing Games has so far proved successful in attracting eyeballs and paid subscriptions.

Feb 4, 2022

Brands and the Beijing Winter Olympics share a common vision: Get through unscathed

How Covid and geopolitics forced many brands to pass on both the mass appeal of the Olympics and a very special moment within China.

Jan 30, 2022

What's behind the ‘unprecedented’ Beijing Winter Olympics whiteout?

Global sponsors have been mostly silent leading up to the Games, but a flurry of China activity is predicted. Here's a round-up of what we know so far.

Jan 28, 2022

The Beijing Olympics: A non-starter for global sponsors

SHANGHAI ZHAN PODCAST: Beijing-based sports-marketing expert Mark Dreyer says the games will see largely Chinese brands targeting the China market, with many employing Chinese-American skier/model Eileen Gu.