olympics

Mar 26, 2020

Olympics postponed, but opportunities for marketers wide open

"On its face, there are no direct substitutes for the Olympics; however..."

Mar 25, 2020

Tokyo Olympics 2020 partners praise postponement call; kickstart contingency plans

Sponsors have been contingency-planning for some time, and remain committed to delivering a "successful and safe" event in 2021.

Mar 24, 2020

Tokyo Olympics postponed; ramifications will be 'immense'

One of the most important events on the advertising calendar will be postponed, Japan's Prime Minister and the IOC confirmed on Tuesday.

Jan 17, 2020

'Alibaba's digital transformation of the Olympics is the best marketing': CMO

On the sidelines of the launch of a logo for the Olympics, we spoke with Chris Tung, Alibaba CMO, about the company's marketing strategy, plans with the IOC, and digital art installation at Tokyo's Narita Airport.

Nov 20, 2019

CastingAsia launches Tokyo influencer network

The launch of a Tokyo influencer network comes in response to growing marketing demand in Japan ahead of the 2020 Olympics.

Jul 24, 2019

Facebook flaunts sports credentials in run up to Tokyo 2020

The social-media platform is going after brands' lucrative sporting-event budgets.