Tianna Bartoletta. a three-time Olympic Gold winner, was in conversation with VMLY&R Health’s Walter Geer and Claire Gillis.
Beijing scores big with its citizens as proven by the smooth delivery of the Winter Olympics, argues Edelman China’s COO.
Winter Olympics athletes in Beijing are striving to preserve the idealistic and purposeful values of the Games and protect “chivalry, honour and glory” despite the harsh realities of the modern world.
The Beijing Games has so far proved successful in attracting eyeballs and paid subscriptions.
How Covid and geopolitics forced many brands to pass on both the mass appeal of the Olympics and a very special moment within China.
Global sponsors have been mostly silent leading up to the Games, but a flurry of China activity is predicted. Here's a round-up of what we know so far.
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