pg
Spikes Asia X Campaign: Marc Pritchard on the future of creativity and advertising
SPIKES HIGHLIGHTS: In an exclusive interview, Marc Pritchard talks to Campaign Asia on all things immersive experience, embedding technology into the everyday, sustainability, diversity, gaming and the metaverse.
Former P&G and Diageo marketer joins Sephora
Stuart La Brooy will join the beauty retail giant as VP of marketing in Southeast Asia and Oceania.
P&G's Ariel pens open letter to advertisers and media partners
The detergent brand is inviting other brands and organisations to #ShareTheLoad of gender representation.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Marc Pritchard: ‘Philanthropy is wonderful, but we’re a business’
Reiterating that brands must be a force for both growth and good, P&G’s chief brand officer tells the Spikes Asia x Campaign audience that creativity is central to making that happen.
Talk reveals P&G brand chief’s struggle with ethnic identity
It took P&G vet Marc Pritchard 30 years to embrace his ethnic heritage. An Instagram live talk suggested that he's still coming to terms with that identity.
Watsons and P&G create new skincare brand for Greater China
Aio, billed as a sustainable 'Japan skincare brand', represents the first time the FMCG giant has collaborated with a retail partner to create a brand from scratch.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
