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2 days ago

'We should celebrate the demise of the cookie'

CAMPAIGN 360: Senior marketers from Google, Dole and P&G discuss the opportunity for evolution in the cookieless future, and how far along brands are in transforming.

Apr 21, 2021

P&G reports lowest organic sales growth in six quarters

The maker of Tide and Pampers sees pandemic habits persisting, as it reports strong growth from its fabric and home care unit. But costs increased and price hikes are on the way.

Apr 18, 2021

P&G campaign asks consumers to get sustainable

The brand spot highlights the CPG giant’s new sustainable products.

Apr 8, 2021

Head & Shoulders on subverting shampoo ad tropes with new anime campaign

EXCLUSIVE: The P&G brand and creative partner Forsman & Bodenfors talk to Campaign about why it borrowed elements from anime to destigmatise male dandruff in Japan.

Mar 24, 2021

SK-II’s marketing head on choosing purpose over short-term sales

The P&G skincare brand, known for making headway in purpose-driven campaigns, is steadfast about choosing long-term messaging over the quick route to direct sales.

Feb 18, 2021

UNESCO joins Whisper's #KeepGirlsInSchool initiative

Watch the film conceptualised by Leo Burnett India here