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Apr 20, 2022

Spikes Asia X Campaign: Marc Pritchard on the future of creativity and advertising

SPIKES HIGHLIGHTS: In an exclusive interview, Marc Pritchard talks to Campaign Asia on all things immersive experience, embedding technology into the everyday, sustainability, diversity, gaming and the metaverse.

Apr 18, 2022

Former P&G and Diageo marketer joins Sephora

Stuart La Brooy will join the beauty retail giant as VP of marketing in Southeast Asia and Oceania.

Apr 10, 2022

P&G's Ariel pens open letter to advertisers and media partners

The detergent brand is inviting other brands and organisations to #ShareTheLoad of gender representation.

Mar 2, 2022

Marc Pritchard: ‘Philanthropy is wonderful, but we’re a business’

Reiterating that brands must be a force for both growth and good, P&G’s chief brand officer tells the Spikes Asia x Campaign audience that creativity is central to making that happen.

Dec 17, 2021

Talk reveals P&G brand chief’s struggle with ethnic identity

It took P&G vet Marc Pritchard 30 years to embrace his ethnic heritage. An Instagram live talk suggested that he's still coming to terms with that identity.

Dec 2, 2021

Watsons and P&G create new skincare brand for Greater China

Aio, billed as a sustainable 'Japan skincare brand', represents the first time the FMCG giant has collaborated with a retail partner to create a brand from scratch.