CAMPAIGN 360: Senior marketers from Google, Dole and P&G discuss the opportunity for evolution in the cookieless future, and how far along brands are in transforming.
The maker of Tide and Pampers sees pandemic habits persisting, as it reports strong growth from its fabric and home care unit. But costs increased and price hikes are on the way.
The brand spot highlights the CPG giant’s new sustainable products.
EXCLUSIVE: The P&G brand and creative partner Forsman & Bodenfors talk to Campaign about why it borrowed elements from anime to destigmatise male dandruff in Japan.
The P&G skincare brand, known for making headway in purpose-driven campaigns, is steadfast about choosing long-term messaging over the quick route to direct sales.
Watch the film conceptualised by Leo Burnett India here
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