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Asia-Pacific Power List 2022: Kainaz Gazder, P&G
With great marketing spend comes great responsibility. P&G’s Gazder is not new to this mantra as she continues to push for gender-equal messaging and inclusive narratives in regional work.
Cannes Lions 2022: 'Creativity is a superpower' says P&G's Marc Pritchard
Pritchard discusses why creativity is a force for growth.
Why Gen Z is so important to SK-II and its 'Pitera & Me' campaign
Sue Kyung Lee, Global CEO of SK-II details how the brand's new campaign was inspired, ideated, and designed to connect with Gen Z consumers.
Spikes Asia X Campaign: Marc Pritchard on the future of creativity and advertising
SPIKES HIGHLIGHTS: In an exclusive interview, Marc Pritchard talks to Campaign Asia on all things immersive experience, embedding technology into the everyday, sustainability, diversity, gaming and the metaverse.
Former P&G and Diageo marketer joins Sephora
Stuart La Brooy will join the beauty retail giant as VP of marketing in Southeast Asia and Oceania.
P&G's Ariel pens open letter to advertisers and media partners
The detergent brand is inviting other brands and organisations to #ShareTheLoad of gender representation.
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