Olivia Parker
Dec 6, 2018

Dow Jones is launching luxury glossies even though print is pooped

After launching new Mansion Global and Penta products this year, publisher Mae Cheng tells Campaign Asia-Pacific what's working in the world of glossy magazines.

The latest edition of Mansion Global magazine, which launched in March

“Sometimes what is old is new, if you come back at it in a different way.”

Mae Cheng is reflecting on the Dow Jones media group 2018 launch of two new glossy magazines, Mansion Global and Penta, of which she is associate publisher. It seems an optimistic move considering the gloomy outlook that surrounds the print industrybut Cheng says that far from being a hard-sell, advertisers were in fact “waiting” for such properties...

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