Beyond the 'print is dead, digital is king' cliché, three other noteworthy reinventions will emerge to revitalise the industry, according to a Singapore publishing veteran.
Blu Inc was responsible for titles such as Harper’s Bazaar, Cosmopolitan and Cleo.
Ex-NME editor suggests digital brand can be 'more valuable' outside publishing company.
After launching new Mansion Global and Penta products this year, publisher Mae Cheng tells Campaign Asia-Pacific what's working in the world of glossy magazines.
The airline revamps its inflight offering with a new publication named after the city's international calling code, along with fresh meals for economy passengers.
Higher quality editorial combined with more passengers means inflight magazines remain a fertile print landing ground for ads. But is the rise of onboard wifi changing the game?
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