Olivia Parker
Dec 5, 2018

Hong Kong airlines launches new inflight magazine, +852

The airline revamps its inflight offering with a new publication named after the city's international calling code, along with fresh meals for economy passengers.

New inflight magazine +852 replaces Hong Kong Airlines' Aspire title and has a completely new look and feel—but will be produced by the same publisher, Ink, which also handles all media sales for the airline. 

The magazine will focus heavily on Hong Kong trends and news, but the central story each month will see a writer undertake a "challenge", helping readers to explore a new city. In the December kick-off issue, for example, writer Kate Springer travels to Los Angeles to eat as many dishes as she can in 12 hours. 

+852 is touted as a "unique advertising opportunity for brands" given that Hong Kong Airlines is the city's fastest growing carrier, with passenger numbers expected to double by — wait for it — 2037. 

The airline also debuted its new economy flight meals, which will be available this week, at the magazine's launch party in Hong Kong. 

+852 aims to bring a new feel to the airline's inflight offering


Related Articles

Just Published

2 days ago

Purpose, laughs, and boppable tunes: Spikes jury ...

SPIKES ASIA X CAMPAIGN: Presidents and members of several Spikes Asia juries share the top trends they spotted in the jury Zoom rooms, with video examples.

2 days ago

Crash Course: How to tell engaging short-form stories

To round off a week of creativity-themed content during Spikes Asia X Campaign festival, this Crash Course provides useful tips on how to build story arcs and create thumb-stopping campaigns for short-form.

2 days ago

Lessons from Tesla, Apple and yoga (yes, yoga) in ...

SPIKES ASIA X CAMPAIGN: Creatives need to drive relevance for sustainable options, instead of virtue-signalling about sustainability, argues Gulshan Singh of FCB Interface.

2 days ago

Spikes Asia Awards 2021: Campaign's contenders 3

As the juries make their final selections ahead of the March 1 winners announcement, Campaign Asia-Pacific's editorial team has once again scoured through the 2021 shortlist to pick out the work we expect to win.