Olivia Parker
Dec 5, 2018

Hong Kong airlines launches new inflight magazine, +852

The airline revamps its inflight offering with a new publication named after the city's international calling code, along with fresh meals for economy passengers.

New inflight magazine +852 replaces Hong Kong Airlines' Aspire title and has a completely new look and feel—but will be produced by the same publisher, Ink, which also handles all media sales for the airline. 

The magazine will focus heavily on Hong Kong trends and news, but the central story each month will see a writer undertake a "challenge", helping readers to explore a new city. In the December kick-off issue, for example, writer Kate Springer travels to Los Angeles to eat as many dishes as she can in 12 hours. 

+852 is touted as a "unique advertising opportunity for brands" given that Hong Kong Airlines is the city's fastest growing carrier, with passenger numbers expected to double by — wait for it — 2037. 

The airline also debuted its new economy flight meals, which will be available this week, at the magazine's launch party in Hong Kong. 

+852 aims to bring a new feel to the airline's inflight offering


Related Articles

Just Published

1 hour ago

Account managers could be ‘squeezed out’ of ...

“To be honest, no one has ever really explained what the account management team does,” said one procurement lead.

1 hour ago

Vivo to continue as lead sponsor for the Indian ...

The IPL Governing Council was reviewing sponsorship deals from Chinese companies following the border skirmish between India and China

11 hours ago

Move and win roundup: Week of August 3, 2020

Mediamath, Drizzlin Media, Danone-AQUA, Ogilvy, Cars24, Australian Sports Club, SportsFive, Taiwan Creative Content Agency, Catchplay and Screenworks Asia kick-off our weekly move and wins roundup.

12 hours ago

Manulife's former Asia-based CMO moves stateside to ...

Francesco Lagutaine has relocated to Buffalo, NY after more than a decade in Asia, across Hong Kong and Singapore.