After launching new Mansion Global and Penta products this year, publisher Mae Cheng tells Campaign Asia-Pacific what's working in the world of glossy magazines.
Sansiri takes minority stake in UK-based media firm to help its marketing efforts internationally.
HONG KONG – From lounge to in-flight service, Eight Partnership recently worked to breathe fresh life into Cathay Pacific’s customer-facing elements. Chris Fjelddahl, co-founder of Eight, talks to Campaign Asia-Pacific about the firm’s calling in property asset branding and why brands should pay more attention to this important aspect of customer experience.
HONG KONG – Tired of the hidden costs of the city's top serviced-office companies, Andrew Chung decided to offer the market a better option with the founding of Compass Offices in 2009.
HONG KONG – The Austin, a luxury property development in Hong Kong, has released a series of micro-films showcasing the development's 'intrinsic' artistic lifestyle.
SINGAPORE – Robust domestic demand, accommodative monetary policies, rapid credit growth and the rebound of capital inflows have driven Asian affluent’s lifestyle, spending and media consumption worth a total investment of US$767 billion, according to the Ipsos Affluent Survey Asia Pacific (formerly Ipsos PAX) launched today.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins