Staff Reporters
Nov 9, 2017

Thai developer buys stake in Monocle

Sansiri takes minority stake in UK-based media firm to help its marketing efforts internationally.

Thai developer buys stake in Monocle

Thailand real estate developer Sansiri is buying a 13% stake in UK-based media firm Monocle, eyeing brand promotion and co-development opportunities for its properties. The US$6 million investment is part of a larger $80 million diversification strategy that will see Sansiri take positions in a raft of other worldwide businesses including US-based hotel group Standard International, UK-based Airbnb host management firm Hostmaker, and Singapore-based co-working firm JustCo.

While Monocle has a small Asian footprint in Tokyo, Hong Kong and Singapore, its unorthodox mix of print and radio media assets is a self-described "trend-defying" mix that caters to an affluent global business audience. In a release, Sansiri describes the potential benefits of the deal as a means to globally promote Sansiri assets and co-develop marketing through Monocle. Sansiri is also eyeing a potential collaboration to develop The Monocle Residence, a mixed-use luxury residential project in Bangkok next year.

Describing the deal as a "natural fit" between lovers of good design and urban development, Monocle chairman Tyler Brûlé said the deal opens up new opportunites for his media channels, with "a bold plan to expand in the Asian market."

Related Articles

Just Published

6 hours ago

Breaking down the post-cookie solutions: Unified ID 2.0

There are dozens of post-cookie solutions. But how do they work and how do they compare to one another across key metrics such as scale, user intrusiveness and tech? This series will attempt to demystify the biggest solutions, starting with Unified ID 2.0.

6 hours ago

PHD adds Audi to SAIC Volkswagen portfolio in China

Pitch-free win of planning and buying follows the agency taking over media duties for the company's Volkswagen and Skoda output in December.

6 hours ago

Four rooms: A quartet of funny short films about ...

For interior-design company Livspace, Singapore boutique agency Societal spoofs four popular film genres.

6 hours ago

China's new tech and stay-at-home brands gain power ...

Embattled Huawei's crown slips as Alibaba Group and Bytedance surge to the top in Kantar's latest Chinese Global Brand Builders report.