Sansiri takes minority stake in UK-based media firm to help its marketing efforts internationally.
SINGAPORE - Bjorn Sprengers, CMO of PropertyGuru Group, believes tapping small data and driving content marketing will be the key to standing out in an increasingly competitive marketplace. He crunches the data for Campaign Asia-Pacific.
BANGKOK – Pruksa, a property developer in Thailand, has gone the extra mile for brand building with its new cross-platform campaign ‘Mind beyond invention’.
BEIJING - BlackArc Ogilvy, a real estate-focused creative shop, has launched a new unit to provide digital marketing, customer relationship management and one-to-one marketing services for Chinese real estate companies.
SOUTHEAST ASIA - Yahoo has forged a regional content partnership with online property portal group PropertyGuru to deliver property-related content to users across Singapore, Indonesia, Malaysia and Thailand.
One of the largest property agencies in Hong Kong, Centaline Property Agency, has launched a thematic campaign based on the concept of 'fate'.
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