real estate
Thai developer buys stake in Monocle
Sansiri takes minority stake in UK-based media firm to help its marketing efforts internationally.
Data and content key ingredients for PropertyGuru’s marketing mix
SINGAPORE - Bjorn Sprengers, CMO of PropertyGuru Group, believes tapping small data and driving content marketing will be the key to standing out in an increasingly competitive marketplace. He crunches the data for Campaign Asia-Pacific.
Thailand's Pruksa launches first thematic campaign in two decades
BANGKOK – Pruksa, a property developer in Thailand, has gone the extra mile for brand building with its new cross-platform campaign ‘Mind beyond invention’.
BlackArc Ogilvy launches digital unit
BEIJING - BlackArc Ogilvy, a real estate-focused creative shop, has launched a new unit to provide digital marketing, customer relationship management and one-to-one marketing services for Chinese real estate companies.
Yahoo forges Southeast Asia content partnership with PropertyGuru
SOUTHEAST ASIA - Yahoo has forged a regional content partnership with online property portal group PropertyGuru to deliver property-related content to users across Singapore, Indonesia, Malaysia and Thailand.
Centaline Property Agency points to fate for new branding TVC in Hong Kong
One of the largest property agencies in Hong Kong, Centaline Property Agency, has launched a thematic campaign based on the concept of 'fate'.
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