ECI Media's inflation report also sees CTVs and podcasts rapidly emerging as weighty media opportunities.
The global broadcast will likely carry on post-COVID-19.
Nine of 10 respondents to an IAB Australia study say they are placing ads in streaming services, as podcasts also see significant growth.
Audio advertising is set for a surge in APAC, and brands should start capitalising now on this premium, fraud-free, brand-safe environment.
Research on podcast listener behaviour is still in its infancy, but early studies into the effectiveness of advertising on this popular medium are turning it into an exciting new playground for marketing creatives.
The sustainability-focused New Zealand beer brand gives ad formats an entertaining switcheroo — because 'you can't have a beer without a planet'.
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