radio
'It was the best jury for me, ever': Merlee Jayme on Lions judging
The Cannes Lions Radio & Audio jury president dishes on content themes and production trends that made their way into the audio shortlist this year. Plus, how she gave her jury members an 'eargasm'.
APAC media inflation is most resilient globally: report
ECI Media's inflation report also sees CTVs and podcasts rapidly emerging as weighty media opportunities.
AKQA launches global radio station to improve morale during lockdown
The global broadcast will likely carry on post-COVID-19.
Loud and clear: Audio marketing investments gathering pace says IAB
Nine of 10 respondents to an IAB Australia study say they are placing ads in streaming services, as podcasts also see significant growth.
Radio, someone still loves you
Audio advertising is set for a surge in APAC, and brands should start capitalising now on this premium, fraud-free, brand-safe environment.
Heard the one about the efficacy of podcast ads?
Research on podcast listener behaviour is still in its infancy, but early studies into the effectiveness of advertising on this popular medium are turning it into an exciting new playground for marketing creatives.
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