Sophie Chen
Oct 29, 2013

The Austin defines lifestyle through art in micro-films

HONG KONG – The Austin, a luxury property development in Hong Kong, has released a series of micro-films showcasing the development's 'intrinsic' artistic lifestyle.

wide player in 16:9 format. Used on article page for Campaign.

The three short films, created by Draftfcb Hong Kong, will screen on YouTube and the company website.

Each film features curator William Zhao asking three artists—from Beijing (above), Paris and South Korea (below)—“What is art?” The artists respond by defining art from different perspectives.



“Art and culture is intrinsic to The Austin, and we wanted this to shine through in the films,” said Iris Lo, managing director and ECD of Draftfcb Hong Kong. “Just as art can be interpreted in multiple different ways, we believe the unique features The Austin holds mean that residents of this development can define how they live their lives here in a multitude of ways also.”



The Austin, located in the cultural district of West Kowloon, is being developed by Wheelock Properties, New World Development Company Limited and MTR Corporation Limited.


Client Wheelock Properties/New World Properties/MTR
ECD Iris Lo
CD Joseph Wong, Joseph Mok, Law Chi Hang
ACD Tony Tsang
Director Alfred Hau

Related Articles

Just Published

1 day ago

Campaign Crash Course: What exactly is diversity?

The industry talks about diversity a lot, but do we understand the true definition of diversity, the difference between inherent and acquired? Find out, and test your knowledge with a quiz.

1 day ago

40 Under 40 2020 opens for entries

Calling all rising stars and those destined to make a big mark in APAC's marketing, media and advertising arena: Nominations are now open for our eighth-annual list of standouts who are 39 or under.

1 day ago

Agency launches internship for 55+ cohort

Thinkerbell's Thrive@55 internship seeks to offer an entry point for members of a "massively underrepresented" age group.

1 day ago

Hugh Jackman transitions from villain to hero in ...

If you think the actor is a nice guy in real life, well, you’re wrong.