luxury

Feb 21, 2021

Why conscientious consumption will (eventually) drive sales in China

Research shows that luxury brands must prioritise sustainability to appeal to younger customers in China, but does that truly translate to sales?

Feb 18, 2021

Four reasons consumers hate your luxury brand

What is the source of luxury brand hate, and should luxury brand managers be on edge if their brand is on the most-hated list?

Feb 8, 2021

Lunar new year tests China's luxury market

CAMPAIGN MEMBER EXCLUSIVE: The pandemic has driven more luxury brand marketing online to new demographics. But will these investments work like an ox this CNY?

Feb 3, 2021

3 reasons to expand your retail footprint in China right now

The Western world is trending toward a retail apocalypse. But in China, high-end boutiques, concept stores, and pop-up shops are blooming like crazy.

Jan 21, 2021

Why sports collaborations could be a goldmine for luxury

Chinese consumers are seeing an influx of sports collaborations from niche categories like skiing and camping, and there are good reasons behind why. Photo: Courtesy of adidas.

Jan 17, 2021

Chinese New Year isn’t looking overly prosperous for luxury

With 22 million people ordered to stay at home, this Chinese New Year celebration isn’t looking as 'over-the-top' as luxury brands had hoped.