luxury

Jun 24, 2020

Gucci, Prada and more struggle on Douyin

As global luxury brands launch on new social platforms, like Douyin, the importance of creating a winning brand strategy for each new platform is a must.

Jun 5, 2020

How do luxury brands recover from the darkest hour?

CAMPAIGN CONNECT: Richemont's Alain Li and Reuter Communications' Chloe Reuter see cause for optimism.

May 19, 2020

Why luxury will never be the same

Most luxury brands have lost a staggering amount of earnings during this crisis, but a lot of these drastic results could've been avoided with brand audits.

May 5, 2020

Sink or swim: Can heritage print publishers keep afloat?

SOUNDING BOARD: We ask experts whether the era of the glossy mag is over, and what this means for marketing, media and the fate of luxury brands.

Apr 28, 2020

Why many Western luxury brands banking on China will fail

Luxury brands that struggled before the outbreak will continue to lose momentum in China if they don’t transform their digital capabilities.

Apr 24, 2020

Tatler Asia Group chairman: Luxury industry will weather the storm

Tatler boss believes in uncertain times brands are more prone to concentrate spend in "media they really believe in", and is optimistic about luxury's future outlook.