luxury
Fashionably ate: Why luxury fashion brands are entering F&B
Gucci burgers and Ralph Lauren coffees are making their way across the region. But is the merging of luxury and food one brand extension gone too far?
Half of luxury brands will disappear by 2030. What are the key risks?
Where there is no story, there is no extreme value, as the story can carry 99% or more of the total perceived value in luxury.
Balenciaga pulls campaign and apologises after backlash
Holiday gift campaign was shot by photojournalist Gabriel Galimberti.
How ultra-luxury is conquering China
For establishments that wish to build that timeless, ultra-luxury status, it is a long journey of educating the customer about the institution’s codes and refined experiences, and creating word-of-mouth leads.
Will Gen Z break up with your luxury brand?
Half of the existing luxury brands today likely won’t survive by 2030. They must deliver a best-in-class performance or risk becoming obsolete to Gen Z.
Metawashing: The latest buzzword taking over Web3
'Metawashing' is a process where a brand spends more time and money on marketing its virtual products, metaverse ideas, and NFTs as sustainable rather than on actually minimising its sustainability impact.
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