luxury
What is luxury, really?
Rather than focusing on price points and status, luxury brand managers should think of luxury as the ability to create extreme value for clients.
Luxury advertising amid an economic downturn
With global economic uncertainty showing no sign of easing, what impact will it have on luxury brands that have so far shown resilience?
Why pricing is the ‘easy growth trap’ in luxury
Tesla’s recent discounting initiative is unwise. Such short-term gains always come at a price. And the price, in most cases, is the brand.
Luxury recalibrated: Three action points for brands in 2023
As we enter a new phase of uncertainty and volatility, getting back to the basics will be key to strengthening the equity of your brand in 2023.
Fashionably ate: Why luxury fashion brands are entering F&B
Gucci burgers and Ralph Lauren coffees are making their way across the region. But is the merging of luxury and food one brand extension gone too far?
Half of luxury brands will disappear by 2030. What are the key risks?
Where there is no story, there is no extreme value, as the story can carry 99% or more of the total perceived value in luxury.
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