luxury
Why conscientious consumption will (eventually) drive sales in China
Research shows that luxury brands must prioritise sustainability to appeal to younger customers in China, but does that truly translate to sales?
Four reasons consumers hate your luxury brand
What is the source of luxury brand hate, and should luxury brand managers be on edge if their brand is on the most-hated list?
Lunar new year tests China's luxury market
CAMPAIGN MEMBER EXCLUSIVE: The pandemic has driven more luxury brand marketing online to new demographics. But will these investments work like an ox this CNY?
3 reasons to expand your retail footprint in China right now
The Western world is trending toward a retail apocalypse. But in China, high-end boutiques, concept stores, and pop-up shops are blooming like crazy.
Why sports collaborations could be a goldmine for luxury
Chinese consumers are seeing an influx of sports collaborations from niche categories like skiing and camping, and there are good reasons behind why. Photo: Courtesy of adidas.
Chinese New Year isn’t looking overly prosperous for luxury
With 22 million people ordered to stay at home, this Chinese New Year celebration isn’t looking as 'over-the-top' as luxury brands had hoped.
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