luxury

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Why the China t-shirt controversy is the cultural wakeup call luxury brands needed
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Aug 16, 2019

Why the China t-shirt controversy is the cultural wakeup call luxury brands needed

A cultural insights expert argues that luxury brands must engage in regular 'cultural pitstops' to avoid errors like those made by Givenchy, Coach and Versace—and that there's no excuse for getting it wrong.

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BMW flaunts tailored menswear and live body art at launch party
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Jul 4, 2019

BMW flaunts tailored menswear and live body art at launch party

An exclusive event (and curious live performance) in Hong Kong resulted in over 70 pre-orders for the brand’s Luxury Class models.

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Asia-Pacific consumers see Zara as a luxury brand
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Jun 11, 2019

Asia-Pacific consumers see Zara as a luxury brand

The brand is apparently seen as a cut above its direct competitors, although Uniqlo has done a much better job of building designer-appeal into fast fashion.

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Why most luxury brands fail with Chinese millennials
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Jun 10, 2019

Why most luxury brands fail with Chinese millennials

Despite the strong growth rate of the luxury market in China, most brands still fail to address Chinese Millennials appropriately.

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4 key takeaways from McKinsey’s Chinese Luxury Consumers 2019 report
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May 6, 2019

4 key takeaways from McKinsey’s Chinese Luxury Consumers 2019 report

Despite the current economic uncertainty, McKinsey is confident about the pivotal role that Chinese luxury shoppers will continue to play in the global luxury market.

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To post-90s Chinese, luxury is no longer for rich people
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Apr 15, 2019

To post-90s Chinese, luxury is no longer for rich people

An Ogilvy study says to make luxury matter to the post-90s generation of young Chinese, brands have to change six marketing rules.

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