luxury
Gucci puts other luxury brands on notice by accepting crypto
Gucci’s move into crypto shows that it pays to constantly push the envelope and play to win. What can other brands learn from the brand’s bold strategy?
Why luxury brands must be strategic with NFTs in the metaverse
The metaverse offers luxury brands exciting opportunities. It’s critical, however, to be extremely strategic and play to win, especially with NFTs.
Why do luxury brands misunderstand Gen Z in China?
Gen Zers value nothing more in brands than clear values. Hence, brand storytelling has become more critical than ever before.
How China's luxury sector is coping with latest lockdowns
Luxury brands are serving their loyal customers in creative ways as everyday items such as vegetables become a commodity in these trying times.
China’s sleep economy is worth one-trillion yuan
In China, where sleep disorders are a cause for national concern, brands and influencers are taking the matter seriously.
How do Italian luxury retailers connect with China in 2022?
With COVID ongoing and no plans for China to reopen its borders, how can these brands connect with affluent shoppers?
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
