luxury
Why the China t-shirt controversy is the cultural wakeup call luxury brands needed
A cultural insights expert argues that luxury brands must engage in regular 'cultural pitstops' to avoid errors like those made by Givenchy, Coach and Versace—and that there's no excuse for getting it wrong.
BMW flaunts tailored menswear and live body art at launch party
An exclusive event (and curious live performance) in Hong Kong resulted in over 70 pre-orders for the brand’s Luxury Class models.
Asia-Pacific consumers see Zara as a luxury brand
The brand is apparently seen as a cut above its direct competitors, although Uniqlo has done a much better job of building designer-appeal into fast fashion.
Why most luxury brands fail with Chinese millennials
Despite the strong growth rate of the luxury market in China, most brands still fail to address Chinese Millennials appropriately.
4 key takeaways from McKinsey’s Chinese Luxury Consumers 2019 report
Despite the current economic uncertainty, McKinsey is confident about the pivotal role that Chinese luxury shoppers will continue to play in the global luxury market.
To post-90s Chinese, luxury is no longer for rich people
An Ogilvy study says to make luxury matter to the post-90s generation of young Chinese, brands have to change six marketing rules.
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