As global luxury brands launch on new social platforms, like Douyin, the importance of creating a winning brand strategy for each new platform is a must.
CAMPAIGN CONNECT: Richemont's Alain Li and Reuter Communications' Chloe Reuter see cause for optimism.
Most luxury brands have lost a staggering amount of earnings during this crisis, but a lot of these drastic results could've been avoided with brand audits.
SOUNDING BOARD: We ask experts whether the era of the glossy mag is over, and what this means for marketing, media and the fate of luxury brands.
Luxury brands that struggled before the outbreak will continue to lose momentum in China if they don’t transform their digital capabilities.
Tatler boss believes in uncertain times brands are more prone to concentrate spend in "media they really believe in", and is optimistic about luxury's future outlook.
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