luxury
Luxury 2030: The rise of personal luxury experiences
Luxury consumers will only get more demanding in the future, and the key to attracting a new generation of buyers will be greater personalisation.
Luxury 2030: What luxury brands need to start doing now
So you think the luxury market is challenging now? Just wait until the year 2030 when Gen Zers become the largest spending group in the world.
Predictions for the Chinese luxury market in 2020
Jing Daily forecasts the main developments affecting the luxury fashion industry in China next year.
What luxury brands should have learned about China in 2019
Perhaps the biggest takeaway from 2019 is that many luxury brands are not adapting quickly enough to the shifting market.
Why western luxury brands need TikTok
TikTok is the ultimate destination for quirky short-videos, which makes it an ideal platform for brands to create video content to reach a possible younger consumer base.
Why emerging designer handbags are having better luck in China than big luxury
To navigate the Chinese market, emerging brands must speak to local consumers, build genuine brand relevance and deliver exclusive experiences.
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