luxury

Apr 12, 2021

Luxury’s go-to DJ faces backlash for racist post

Fashion's favorite DJ, Michel Gaubert, has been caught up in a controversial post, which shows him wearing a paper “Asian face” mask and yelling, “Wuhan girls, wahoo!”

Mar 15, 2021

7 luxury sectors Chinese consumers love post-Covid

Surprisingly, the pandemic has led to the rise of new luxury sub-segments that are exceeding our expectations. Here’s a look at seven of them.

Feb 21, 2021

Why conscientious consumption will (eventually) drive sales in China

Research shows that luxury brands must prioritise sustainability to appeal to younger customers in China, but does that truly translate to sales?

Feb 18, 2021

Four reasons consumers hate your luxury brand

What is the source of luxury brand hate, and should luxury brand managers be on edge if their brand is on the most-hated list?

Feb 8, 2021

Lunar new year tests China's luxury market

CAMPAIGN MEMBER EXCLUSIVE: The pandemic has driven more luxury brand marketing online to new demographics. But will these investments work like an ox this CNY?

Feb 3, 2021

3 reasons to expand your retail footprint in China right now

The Western world is trending toward a retail apocalypse. But in China, high-end boutiques, concept stores, and pop-up shops are blooming like crazy.