Faaez Samadi
Aug 24, 2016

Dior & Gucci winning the KOL game in China: R3

Study of more than 60,000 key opinion leaders finds that lifestyle, fashion and luxury brands are not generally getting the best ROI from their strategies.

The Weibo account of Janice Kidd, identified as the leading luxury & fashion KOL in China.

CHINA - Dior, Gucci and Louis Vuitton are the most successful luxury fashion brands in China when it comes to key opinion leader KOL engagement, according to a study completed by R3 and data-analytics firm Bomoda.

The company's comprehensive analysis has also named 400 leading bloggers and celebrities across China’s key social-media platforms, representing 25 iconic fashion brands.

The likes of Givenchy, Burberry and Zara are also present in the top 10...

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