Jan 21, 2021

Why sports collaborations could be a goldmine for luxury

Chinese consumers are seeing an influx of sports collaborations from niche categories like skiing and camping, and there are good reasons behind why. Photo: Courtesy of adidas.

Dec 2, 2020

Dior's localisation strategy in China pays dividends

Through its efforts to localise in China, the Christian Dior group recorded $21.6 billion in revenue during the first half of 2020, with 12% organic growth.

Oct 28, 2019

Will Chinese consumers forgive Dior?

Perhaps the most important aspect of Dior’s bounce back strategy, was a component that was not specific to the crisis alone, but dependent on the brand’s long term commitment to the Chinese market.

Oct 20, 2019

Dior in crisis in China, but yet to apologize on Western social media

During a workshop at a Chinese university, the brand presented a map of China that did not include Taiwan.

Nov 26, 2018

In industry first, Dior Beauty debuts livestreaming sales on WeChat

The hour-long livestreaming session took place in Chengdu on November 16.

Jul 26, 2017

Dior the most relevant luxury brand among gen-Z consumers in China

The brand is highly effective at inspiring Chinese youth to express the cultural values and philosophy they stand for, according to RTG Consulting.