Marketing PR Analysis
Nikita Mishra
Jul 25, 2022

Cultural appropriation vs appreciation: Can luxury brands in China tell the difference?

SOUNDING BOARD: Dior, yet another luxury house, faces heat from China's internet—this time for basing the design of a pleated skirt that closely resembles a traditional garment. Brand experts discuss if high fashion has an appropriation problem.

Dior 'hallmark silhouette' on the left, traditional Chinese horse face skirt on the right

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