Yaling Jiang

Jan 21, 2021

Why sports collaborations could be a goldmine for ...

Chinese consumers are seeing an influx of sports collaborations from niche categories like skiing and camping, and there are good reasons behind why. Photo: Courtesy of adidas.

Dec 15, 2020

Will 2021 be the year Cyberpunk style takes over China?

With the just-released video game Cyberpunk 2077 booming in popularity among China’s youngsters, will the once-underground cyberpunk style soon become mainstream?

Nov 17, 2020

Has China’s anti-consumerism movement hurt this ...

State media outlets, including Renmin Daily and Xinhua News Agency, have backed an anti-consumerism sentiment that has been growing in China.

Nov 13, 2020

Is click-and-mortar the future of China’s retail ...

With online predicted to account for 50% of purchases by 2022, adopting a combination of online and physical retail is becoming a growing opportunity for brands to showcase their products. But what are the challenges?

Oct 23, 2020

Three trends in young consumer spending in China ...

In the realm of digital convenience, key opinion leaders and key opinion consumers continue to play an important role in the marketing of luxury fashion and beauty products, said a senior analyst at Euromonitor International.

Sep 1, 2020

Three PR lessons from TikTok’s embattled global ...

From a lack of homework on local markets, to inadequate differentiation from its parent and the belated appointment of company face hobbled the company's plans.