Zhuoxuan Peng

Nov 13, 2019

Why brands should think differently on Singles’ Day

Live-streaming provides a new channel for brands to present themselves and sell products, especially to Chinese lower-tier city consumers.

Oct 28, 2019

Will Chinese consumers forgive Dior?

Perhaps the most important aspect of Dior’s bounce back strategy, was a component that was not specific to the crisis alone, but dependent on the brand’s long term commitment to the Chinese market.