Adtech company AdAsia launches new platform to tie influencer marketing to programmatic advertising.
Study of more than 60,000 key opinion leaders finds that lifestyle, fashion and luxury brands are not generally getting the best ROI from their strategies.
While every market has its own set of challenges related to programmatic trading, the biggest issue in China is the protracted conflict of interest between local ad tech companies.
Location has levels of precision, and much of the data out there may not be up to marketers' expectations.
From drones to VR, off-the-shelf technologies offer personalisation, scalability and a universe of possibility for building brand experience.
The sports streaming service is set to debut in Japan with a flexible content offering and a digital marketing approach.
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