Staff Reporters
Aug 6, 2018

Creative pitches driving APAC new business: R3

TOP OF THE CHARTS: Data from the first half of 2018 shows a drop in media new business revenue and growing spending in China.

Creative pitches driving APAC new business: R3

Independent consultancy R3 has issued a new report finding that a 40% year-on-year increase in creative reviews has led to an overall 18% increase in new business activity in Asia-Pacific for the first half of 2018.

Creative new business revenue leapt from US$293 million in H1 2017 to US$411 million in H1 2018, R3 said. However, media new business revenue in APAC saw a 17% decrease in the same period, which amounts to a US$158 million drop. 

“We’ve seen a decrease in media agency reviews in the first half of 2018, due in large part to previous year’s activities in the region and onboarding this year,” said Sabrina Lee, managing director of R3 China. 

In addition, R3 found that nine out of 10 APAC markets – the exception being Australia – saw increases in new business revenue in H1 2018, China leading the way with a 20% hike year-on-year. WPP also retained its status as the top network regarding APAC new business, although Publicis saw the greatest increase year-on-year at 165%.

Source:
Campaign Asia

Related Articles

Just Published

11 hours ago

Creative Minds: Himanish Ashar on trolling people ...

Leo Burnett's Himanish Ashar shares how he spent his younger days creating fake news and chasing his favourite band around Europe.

13 hours ago

40 Under 40 2023: Tash Menon, Mash

Tash Menon, the CEO and founder of Mash, is a visionary leader who has redefined the creative services model with her innovative approach and entrepreneurial spirit.

15 hours ago

Publicis to shake up board: Arthur Sadoun takes ...

Two boards become one as supervisory and management boards merge.

15 hours ago

Women Leading Change 2024 shortlist revealed

See the women and companies shortlisted for the eighth annual awards. The winners will be announced at a live presentation on May14th at Marina Bay Sands.