Staff Reporters
Aug 6, 2018

Creative pitches driving APAC new business: R3

TOP OF THE CHARTS: Data from the first half of 2018 shows a drop in media new business revenue and growing spending in China.

Independent consultancy R3 has issued a new report finding that a 40% year-on-year increase in creative reviews has led to an overall 18% increase in new business activity in Asia-Pacific for the first half of 2018.

Creative new business revenue leapt from US$293 million in H1 2017 to US$411 million in H1 2018, R3 said. However, media new business revenue in APAC saw a 17% decrease in...

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