The brand takes a pivot both strategically and creatively as their former worldwide communications head, Alessio Vannetti, returns following a three-year stint heading branding for Valentino.
Gucci is deepening its Web3 strategy by teaming up with 256-year-old auction house Christie’s to commission 21 pieces of unique digital artwork NFTs.
The Italian luxury house scrambles to remove products, after animal rights activists called out the use of rabbit felt in its Year of the Rabbit capsule. Can Gucci hop out of this mess?
As metaverse interest accelerates, just how necessary is it for luxury brands to be introducing digital-first divisions and experts into their strategies?
'Exquisite' replicates famous scenes from the renowned director's body of work.
Gucci’s move into crypto shows that it pays to constantly push the envelope and play to win. What can other brands learn from the brand’s bold strategy?
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