gucci
Bling bling: Exploring the landscape of luxury in India
From the boom of the middle class to the 'if I want it, I'll get it' attitude of Gen Z in the nation, the meaning of luxury in India is evolving rapidly and brands need to catch up. Quantum's Himani Pundir explores.
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Gucci appoints new chief brand officer in latest creative shake-up for the luxury house
The brand takes a pivot both strategically and creatively as their former worldwide communications head, Alessio Vannetti, returns following a three-year stint heading branding for Valentino.
Creative convergence: Gucci, Christie’s team up on generative art, AI, and NFTs
Gucci is deepening its Web3 strategy by teaming up with 256-year-old auction house Christie’s to commission 21 pieces of unique digital artwork NFTs.
A Chinese New Year campaign controversy: is Gucci fur-real?
The Italian luxury house scrambles to remove products, after animal rights activists called out the use of rabbit felt in its Year of the Rabbit capsule. Can Gucci hop out of this mess?
Gucci appointed a head of metaverse. Should luxury follow suit?
As metaverse interest accelerates, just how necessary is it for luxury brands to be introducing digital-first divisions and experts into their strategies?
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Gucci’s cinematic short pays tribute to film maestro Stanley Kubrick
'Exquisite' replicates famous scenes from the renowned director's body of work.
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