gucci

Aug 28, 2022

Gucci’s cinematic short pays tribute to film maestro Stanley Kubrick

'Exquisite' replicates famous scenes from the renowned director's body of work.

May 10, 2022

Gucci puts other luxury brands on notice by accepting crypto

Gucci’s move into crypto shows that it pays to constantly push the envelope and play to win. What can other brands learn from the brand’s bold strategy?

Feb 22, 2022

What can luxury brands learn about storytelling from Gucci?

Brand storytelling is one of the most challenging tasks for any brand today. So how does Gucci nail it time and time again?

Jan 28, 2022

Uproar: Are animal portrayals in ads a new brand risk?

Advertisers and agencies love animals, because animals sell. But a Year of the Tiger Gucci campaign that made activists growl shows that the definition of what’s appropriate may be evolving when it comes to using the world's fauna.

Nov 19, 2021

Dentsu's iProspect wins Gucci owner Kering's global media account

Review kicked off in July, as reported by Campaign US, with incumbent Zenith understood to be defending the business.

Jul 27, 2021

Gucci owner Kering Group kicks off global media review

The French luxury giant, which also owns brands including Yves Saint Laurent and Balenciaga, is currently with Zenith.