'Exquisite' replicates famous scenes from the renowned director's body of work.
Gucci’s move into crypto shows that it pays to constantly push the envelope and play to win. What can other brands learn from the brand’s bold strategy?
Brand storytelling is one of the most challenging tasks for any brand today. So how does Gucci nail it time and time again?
Advertisers and agencies love animals, because animals sell. But a Year of the Tiger Gucci campaign that made activists growl shows that the definition of what’s appropriate may be evolving when it comes to using the world's fauna.
Review kicked off in July, as reported by Campaign US, with incumbent Zenith understood to be defending the business.
The French luxury giant, which also owns brands including Yves Saint Laurent and Balenciaga, is currently with Zenith.
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