Feb 6, 2023

A Chinese New Year campaign controversy: is Gucci fur-real?

The Italian luxury house scrambles to remove products, after animal rights activists called out the use of rabbit felt in its Year of the Rabbit capsule. Can Gucci hop out of this mess?

Oct 20, 2022

Gucci appointed a head of metaverse. Should luxury follow suit?

As metaverse interest accelerates, just how necessary is it for luxury brands to be introducing digital-first divisions and experts into their strategies?

Aug 28, 2022

Gucci’s cinematic short pays tribute to film maestro Stanley Kubrick

'Exquisite' replicates famous scenes from the renowned director's body of work.

May 10, 2022

Gucci puts other luxury brands on notice by accepting crypto

Gucci’s move into crypto shows that it pays to constantly push the envelope and play to win. What can other brands learn from the brand’s bold strategy?

Feb 22, 2022

What can luxury brands learn about storytelling from Gucci?

Brand storytelling is one of the most challenging tasks for any brand today. So how does Gucci nail it time and time again?

Jan 28, 2022

Uproar: Are animal portrayals in ads a new brand risk?

Advertisers and agencies love animals, because animals sell. But a Year of the Tiger Gucci campaign that made activists growl shows that the definition of what’s appropriate may be evolving when it comes to using the world's fauna.