gucci

Sep 4, 2023

Gucci appoints new chief brand officer in latest creative shake-up for the luxury house

The brand takes a pivot both strategically and creatively as their former worldwide communications head, Alessio Vannetti, returns following a three-year stint heading branding for Valentino.

Jul 23, 2023

Creative convergence: Gucci, Christie’s team up on generative art, AI, and NFTs

Gucci is deepening its Web3 strategy by teaming up with 256-year-old auction house Christie’s to commission 21 pieces of unique digital artwork NFTs.

Feb 6, 2023

A Chinese New Year campaign controversy: is Gucci fur-real?

The Italian luxury house scrambles to remove products, after animal rights activists called out the use of rabbit felt in its Year of the Rabbit capsule. Can Gucci hop out of this mess?

Oct 20, 2022

Gucci appointed a head of metaverse. Should luxury follow suit?

As metaverse interest accelerates, just how necessary is it for luxury brands to be introducing digital-first divisions and experts into their strategies?

Aug 28, 2022

Gucci’s cinematic short pays tribute to film maestro Stanley Kubrick

'Exquisite' replicates famous scenes from the renowned director's body of work.

May 10, 2022

Gucci puts other luxury brands on notice by accepting crypto

Gucci’s move into crypto shows that it pays to constantly push the envelope and play to win. What can other brands learn from the brand’s bold strategy?