Bethanie Ryder

Metawashing: The latest buzzword taking over Web3
Marketing
2 days ago
Bethanie Ryder

Metawashing: The latest buzzword taking over Web3

'Metawashing' is a process where a brand spends more time and money on marketing its virtual products, metaverse ideas, and NFTs as sustainable rather than on actually minimising its sustainability impact.

Givenchy’s Beauty House taps into Roblox’s metaversal goldmine
Marketing
Jun 9, 2022
Bethanie Ryder

Givenchy’s Beauty House taps into Roblox’s ...

Givenchy Parfums is the latest brand to join the Roblox residency hype. But why is luxury so infatuated with gaming platforms?

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