Bethanie Ryder

Jul 23, 2023

Creative convergence: Gucci, Christie’s team up on ...

Gucci is deepening its Web3 strategy by teaming up with 256-year-old auction house Christie’s to commission 21 pieces of unique digital artwork NFTs.

Jun 26, 2023

Will ChatGPT and AI reignite China’s metaverse?

As artificial intelligence booms, can the likes of ChatGPT, Midjourney and Baidu’s Ernie Bot revitalize the metaverse's waning appeal in China?

Jan 18, 2023

Fashion NFTs total $245 million in sales. Can ...

Fashion NFTs have demonstrated that their potential is bigger than ever, but consumers remain hesitant. What can brands do to finally achieve mass adoption and keep the market on its feet in 2023?

Dec 6, 2022

A sustainable future ahead? IoDF teams up with H&M ...

With the fast fashion label’s history of greenwashing and false statements, conscious consumers might take the campaign with a pinch of salt.

Oct 20, 2022

Gucci appointed a head of metaverse. Should luxury ...

As metaverse interest accelerates, just how necessary is it for luxury brands to be introducing digital-first divisions and experts into their strategies?

Sep 29, 2022

Dior takes its Chinaverse presence to new heights ...

Dior is making waves again by streaming its Paris Fashion Week show within Baidu’s virtual space, following on from its digitized exhibition in April.