Nick Erskine-Shaw
Feb 15, 2018

Chinese New Year videos: Old dog, new tricks

Nick Erskine-Shaw shares a few tips on how all brands, big and small, can get in on the action as we enter the Year of the Dog.

Chinese New Year is the most culturally important holiday in high-growth Asia-Pacific, and for brands, a festive ad campaign could make all the difference between a prosperous or poor festive season.

Indeed, amidst family reunions and cultural observances, shopping is at an all-time high in the run-up to the new year. For the advertisers whose spots stand out in the ad blitz, the end result not only catapults their brand into the spotlight, but also...

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