budweiser
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AB InBev India moves beyond sponsorships—Betting big on owned festivals
Globally, AB InBev invested $7.2 billion in sales and marketing in 2024, focusing on strengthening its mega brands and building brand equity in high-growth markets like India.
Budweiser’s Renewal Bottle: A bold take on China’s festive marketing
In its captivating Year of the Snake campaign, Budweiser encourages consumers to shed its packaging and unravel messages of good wishes.
Will Bud Light’s celebrity-heavy Super Bowl strategy win consumers back?
The beer brand is leaning into partnerships with straight white men. Marketers say this might work for its lapsed customers, but few others.
The CMO's MO: Vineet Sharma on Budweiser's 15-year party in India
Growth, gigs and goals aside, AB InBev's marketing lead for South Asia advocates for better diversity and inclusion in the alcohol-beverage sector at a time when the BudLight fiasco is far from over.
FIFA 2023: How brands in the US are kicking off the Women’s World Cup
From FanDuel to Budweiser, brands are drumming up excitement as the Women’s World Cup draws record ad sales in the US.
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‘Greatness is hers to take’: Budweiser and Messi rally fans ahead of Women’s World Cup
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