It's no wonder many women don't feel beer is a drink for them when much of the sector's most famous advertising—including for AB InBev's brands—has been so geared towards men.
The beverage giant will forgo a big game spot for the first time in 37 years.
The famed beer company is using esports and KOL marketing to hit home on the importance of ‘no drink-driving’ in China.
Watch the film conceptualised by Animal here
The US beer brand taps into burgeoning pink economy with an ‘all love is love’ campaign for China’s Qixi Festival.
'Become an icon' or 'Be a King': In campaigns for two AB InBev brands in Korea, Wieden+Kennedy and Virtue take very different tacks.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins