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Jun 8, 2022
Dear perfume brands, what we need is a ‘shot’ of clarity
While the recent campaign by Layer’r Shot raised a furore over the glorification of rape culture, the perfume category in itself has not learned much about sensitisation, claims the author
Jun 7, 2021
It's unfair to place brand trust solely on the CMO's shoulders
Trust has to be something that's tied to the mission and the vision of the company, not siloed into one department.
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Mar 17, 2021
Google removed 3.1 billion ads for violating its policies last year
The tech giant revealed the number in its annual Ads Transparency Report
Jan 28, 2021
Facebook's strong earnings clouded by concerns over iOS privacy controls
Social media giant's revenue rose 33% and profit rose 44% as the pandemic drove consumers' business and leisure online.
Jan 22, 2021
Everything we know about Super Bowl LV so far
Which brands bought ad space and which are sitting on the bench for this year’s big game.
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