Hop to it: 10 lunar new year campaigns to celebrate the Year of the Rabbit
From heart-warming and humorous, see how brands like Coca-Cola, Apple, BMW, Tiger and more are ushering in the lunar new year in our festive campaign roundup.
Why most CNY campaigns in China continued despite recent Covid surge
Despite being in the grips of its biggest Covid surge in China to date, most brands stuck to their long-term CNY marketing plans. Agencies and marketers explain why, and what impact the health crisis actually had on campaigns.
House of Creed partners with Robbi to capitalise on China’s collectible toy craze
Robbi is trendy, British French brands like Creed are capitalising on it to lure the chic China consumer. Campaign talks exclusively to CEO Sarah Rotheram to understand the brand journey and strategy behind such collaborations.
‘Through the Five Passes’: Apple highlights iPhone’s cinematic prowess in CNY film
WATCH: This year's effort by TBWA\Media Arts Lab Shanghai is an inspiring 18-minute long film shot entirely on iPhone 14 Pro and 14 Pro Max.
CNY campaigns: Getting brand messaging right when China is reeling under Covid
SOUNDING BOARD: Industry experts weigh in on the best strategies for brands to nail the cultural tone and empathetic approach to connect during uncertainty.
Singtel solves tech and customer service issues in 'hoppy' new year film
Technology and customer support are the main focus of Singtel's CNY 2023 campaign.
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