As we head off to celebrate the new year (we'll resume publishing on Tuesday), we heartily wish you a happy new year, and we leave you with this collection of the year's CNY brand films.
CAMPAIGN MEMBER EXCLUSIVE: The pandemic has driven more luxury brand marketing online to new demographics. But will these investments work like an ox this CNY?
As Chinese New Year celebrations are shifted online, brands have to figure out new ways to stand out in one of the biggest marketing events of the year. This lesson will highlight the components of an effective strategy by analysing successful campaigns of years past.
It used to be fashionable for young people to complain about many obligatory and annoying aspects of CNY. But after a year without the holiday, they're ready to confess they love it, according to a new campaign from McCann.
Get ready for these totally ox-some gift ideas that brands feel you 'must-have' to fully enjoy the holiday season.
Zhou Dongyu and Song Weilong appear in a campaign that aims to capture the optimism of spring.
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