Unless we start from scratch and build systems that give us meaningful insights, we may as well move to the Caribbean, says Henry Wood at Marquis Insight.
Nick Erskine-Shaw shares a few tips on how all brands, big and small, can get in on the action as we enter the Year of the Dog.
A report by Return Path provides benchmarks for the 10 most common types of marketing messages.
Susan Buckner Rose says good creative is obviously important, but not as much as the right brand message.
Brand marketers and other "change agents" shared best practices for driving digital-transformation initiatives to elevate the customer experience at Forrester CX Singapore 2017 yesterday.
Campaign Asia-Pacific recently visited Manila and talked to two industry experts about how brands can succeed in such a cosmopolitan market.
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