chinese new year

Jan 31, 2022

They're grrrrreat: Our favourite Year of the Tiger campaigns

One very short ad, one very long one, and one in between take the top three spots as Campaign's editors choose their picks from among this year's crop of Lunar New Year campaigns.

Jan 31, 2022

Happy Lunar New Year from Campaign Asia-Pacific

From all of us at Haymarket, thank you for your support this past 12 months, and we wish you good fortune for the year ahead. We'll be enjoying the holiday and will resume publication on Friday.

Jan 28, 2022

Meet Coca-Cola's Coke-loving cat clan

A pull-out-all-the-stops Year of the Tiger campaign by Ogilvy Shanghai includes a cinema-quality animated film, 3D OOH, mobile games, ecommerce integration and limited-edition packaging.

Jan 21, 2022

Apple debuts 2022 Chinese New Year film (clear some time on your schedule)

The company's offering for this year is a 23-minute epic—shot on iPhones—about the making of an epic film within the film, also shot on iPhones.

Feb 11, 2021

CNY film festival: Festive ads from Apple, Petronas, RHB, Singtel, Coke and more

As we head off to celebrate the new year (we'll resume publishing on Tuesday), we heartily wish you a happy new year, and we leave you with this collection of the year's CNY brand films.

Jan 25, 2021

2021 gratuitous Lunar New Year product showcase

Get ready for these totally ox-some gift ideas that brands feel you 'must-have' to fully enjoy the holiday season.