chinese new year
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Should Lunar New Year campaigns move past same-old family themes?
Why do so many brands stick to familiar narratives of the past in Lunar New Year campaigns? We ask creative leaders in the region how brands can break the mould and explore new approaches this festive season.
Lee Kum Kee launches first-ever global campaign in time for LNY
The maker of Asian sauces and seasonings partners with DDB Group Hong Kong to promote its brand on a global stage.
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Remember discmans? Apple's CNY film will take you back
Apple wants you to believe that its 16 Pro is the key to unlocking your inner Spielberg. Michael Gracey, director of The Greatest Showman, puts Apple's claim to the test in this 12-minute festive film.
What makes holiday ads truly effective in APAC?
Amid holiday ad fatigue, Campaign delves into how brands can craft tailored campaigns to resonate with diverse APAC audiences and seize opportunities in this year’s evolving shopping landscape.
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Five trends for Asian retailers in the Year of the Dragon
From an increased focus on mobile and phygital shopping experiences, to the importance of offering the right payment methods, InMobi's Rohit Dosi unpacks the five biggest trends of the Lunar New Year festive season, and what Asian retailers can do to come out on top.
Five things you need to know when creating health campaigns in China
VML Health Shanghai's CEO Feiyan Shen and strategic director Sherry Gao, map out their top recommendations for those wanting to tap into health communications in China in the Year of the Dragon.
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