Get ready for these totally ox-some gift ideas that brands feel you 'must-have' to fully enjoy the holiday season.
Zhou Dongyu and Song Weilong appear in a campaign that aims to capture the optimism of spring.
With 22 million people ordered to stay at home, this Chinese New Year celebration isn’t looking as 'over-the-top' as luxury brands had hoped.
UM China-Ocean Engine report shows opportunity to build nuanced and targeted campaigns for a country in transition.
Break out the red and gold... here are some products brands feel you 'must-have' to fully enjoy the holiday season.
International luxury brands have a history of offending Chinese consumers with their campaigns during this holiday.
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