chinese new year

Feb 16, 2024

Five trends for Asian retailers in the Year of the Dragon

From an increased focus on mobile and phygital shopping experiences, to the importance of offering the right payment methods, InMobi's Rohit Dosi unpacks the five biggest trends of the Lunar New Year festive season, and what Asian retailers can do to come out on top.

Feb 9, 2024

Five things you need to know when creating health campaigns in China

VML Health Shanghai's CEO Feiyan Shen and strategic director Sherry Gao, map out their top recommendations for those wanting to tap into health communications in China in the Year of the Dragon.

Feb 9, 2024

Happy Lunar New Year from Campaign Asia-Pacific!

The editorial team is taking a break to welcome a new moon and the Year of the Dragon, resuming publication on February 14.

Jan 25, 2024

Singtel's new CNY film stars a 70-year-old skater, reinventing cool and lifelong tech adoption

A passionate roller-skater, Tan Teck Hung, affectionately known as 'Uncle Heng', breaks barriers in the telco's heartwarming new Chinese New Year campaign.

Jan 10, 2023

CNY campaigns: Getting brand messaging right when China is reeling under Covid

SOUNDING BOARD: Industry experts weigh in on the best strategies for brands to nail the cultural tone and empathetic approach to connect during uncertainty.

Jan 9, 2023

Singtel solves tech and customer service issues in 'hoppy' new year film

Technology and customer support are the main focus of Singtel's CNY 2023 campaign.