chinese new year

5 hours ago

2021 gratuitous Lunar New Year product showcase

Get ready for these totally ox-some gift ideas that brands feel you 'must-have' to fully enjoy the holiday season.

Jan 20, 2021

Burberry heralds 'A new awakening' in CNY campaign

Zhou Dongyu and Song Weilong appear in a campaign that aims to capture the optimism of spring.

Jan 17, 2021

Chinese New Year isn’t looking overly prosperous for luxury

With 22 million people ordered to stay at home, this Chinese New Year celebration isn’t looking as 'over-the-top' as luxury brands had hoped.

Jan 23, 2020

Shifting CNY norms open up new opportunities for marketers

UM China-Ocean Engine report shows opportunity to build nuanced and targeted campaigns for a country in transition.

Jan 21, 2020

The gratuitous Lunar New Year product showcase

Break out the red and gold... here are some products brands feel you 'must-have' to fully enjoy the holiday season.

Jan 20, 2020

Have luxury brands learned their lessons about CNY campaigns?

International luxury brands have a history of offending Chinese consumers with their campaigns during this holiday.