chinese new year
CNY campaigns: Getting brand messaging right when China is reeling under Covid
SOUNDING BOARD: Industry experts weigh in on the best strategies for brands to nail the cultural tone and empathetic approach to connect during uncertainty.
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Singtel solves tech and customer service issues in 'hoppy' new year film
Technology and customer support are the main focus of Singtel's CNY 2023 campaign.
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SEA consumers to spend more ahead of Chinese New Year 2022: study
Spending intention remains unchanged, but consumers expect higher spending for the upcoming Chinese New Year, according to a Milieu Insight study.
They're grrrrreat: Our favourite Year of the Tiger campaigns
One very short ad, one very long one, and one in between take the top three spots as Campaign's editors choose their picks from among this year's crop of Lunar New Year campaigns.
Happy Lunar New Year from Campaign Asia-Pacific
From all of us at Haymarket, thank you for your support this past 12 months, and we wish you good fortune for the year ahead. We'll be enjoying the holiday and will resume publication on Friday.
Meet Coca-Cola's Coke-loving cat clan
A pull-out-all-the-stops Year of the Tiger campaign by Ogilvy Shanghai includes a cinema-quality animated film, 3D OOH, mobile games, ecommerce integration and limited-edition packaging.
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