tips

Dec 21, 2020

Four tips to prepare your content strategy for 2021

Amid continued uncertainty in 2021, marketers should never lose sight of the value and purpose of content.

Feb 20, 2018

It’s time to fix how we measure

Unless we start from scratch and build systems that give us meaningful insights, we may as well move to the Caribbean, says Henry Wood at Marquis Insight.

Feb 15, 2018

Chinese New Year videos: Old dog, new tricks

Nick Erskine-Shaw shares a few tips on how all brands, big and small, can get in on the action as we enter the Year of the Dog.

Feb 9, 2018

Storytelling in 6 seconds: Tips for the shortest video ad format

BBH China's CCO shares advice based on the agency's experience converting a fairy tale into a series of ultra-short clips.

Jan 26, 2018

Emirates celebrates success with upgrade ‘tips’

Comic campaign is based on a universal traveller truth and the airline’s success in the TripAdvisor travel awards.

Dec 21, 2017

Inexperience is hurting digital content: DeVries global CEO

Heidi Hovland reveals an often overlooked issue at the heart of why we see so much bad advertising content online.