Staff Reporters
Feb 21, 2022

Broadcast still dominates video viewing in Hong Kong

TOP OF THE CHARTS: Latest Nielsen data in January 2022 shows streaming platforms represent only a fifth of Hong Kongers' in-home video consumption, led by YouTube.

Broadcast still dominates video viewing in Hong Kong

See full-size chart

Highlights from Nielsen Streaming Platform Insights for January 2022

  • 10.1 billion in-home minutes were spent streaming, representing one-fifth of all video consumption time in-home, based on a total net reach of 4.6 million Hong Kongers.
  • Broadcast still represents nearly two-thirds of in-home video consumption and completely dominates during 'prime time' hours with as high as an 83% share.
  • YouTube and myTVSuper round out the top two streaming platforms but top 5 ratings are not the same for every week of the month
  • A higher proportion of viewers watch streaming video in the later night hours, increasing after 9 pm until hitting a peak of 52% between 3 and 4 am.
This article is filed under...
Top of the Charts: Key data at a glance


Campaign Asia

Related Articles

Just Published

2 days ago

BBC splits its India operations

Following a series of tax raids in 2023 and shifting regulations, the BBC announced it's dividing its operations in India this week, as it seeks to meet the country's foreign investment rules.

2 days ago

Focus on ability rather than disability, new ...

Initiative led by SPD Contact Centre and agency ABrandADay aims to tackle the underemployment of Persons with Disabilities (PwDs) in Singapore.

2 days ago

H2 2023: Telstra disrupts the norm with its $100 ...

North America dominated the global creative landscape in H2, but high-value shifts from APAC, like telecom major Telstra abandoning the traditional agency model made news.

2 days ago

The individual vs the collective effort in ...

Brands have the power to revitalise the value of sustainability, its collective progress, and individual benefits—and now is the time for them to do it. Natasia Wangsaputra opines.