Staff Reporters
Mar 27, 2018

Brands struggle with China's video-inventory crunch: OMD

TOP OF THE CHARTS: When it comes to both TV and online advertising in China, it's a seller's market.

Online video Inventory shortages are

If your brand is aiming to use video to reach your audience in China, you may find the process more difficult than you imagine, as demand currently exceeds supply for inventory on both television and OTV online TV.

According to OMD China's fourth-annual Transcend report, the inventory crunch comes from a maelstrom of issues. In addition to high demand, a decline in ratings for local TV has eliminated a source of supply....

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